Use Content Repurposing to Get, Set, Publish!
Content repurposing allows you to re-package existing content into a format while retaining its essence.
Get Traffic. Boost Sales.
Content repurposed means traffic multiplied.
Jump the Content Hurdles.
Content repurposing never lets you run out of ideas!
Get the Experts Talking.
Repurpose webinars, company reports, and talks.
WRITE LESS, PUBLISH MORE
Did you record Webinars, Videos, or Podcasts?
Transforming high-quality content is faster and more cost-effective
Repurposing allows you to hit the ground running. Simply use a popular piece of content and turn it into another format. Not just fast and easy, Content Repurposing is smart and enterprising.
HOW WE DO
4 steps to repurpose any high-performing content like a pro
Repurposing content is a techno-creative task where the content writer starts by listing down the key points presented in the original piece.
1
Study the Original
2
List Perspectives
3
Map New Ideas
4
Create and Optimize
Content is an
Asset.
Leverage it well.
GETTING STARTED IS EASY
Identifying Content for Repurposing
With content marketing, data is divine! Trace and track top-performing, highly-rated, and revered content assets that your brand has produced in the recent and not so recent past. Here are some ideas:
Webinars and Talks
The low-hanging fruits
Company Reports
These are high on data
Product Literature
In-depth and insightful
Testimonial Videos
Say it with a story
WHY REINVENT THE WHEEL?
Starting from a blank page can be tedious
On an average, B2C marketers create content for four different audiences. Content repurposing can help you to cover some ground and customize content based on the audience’s persona.
Rapid Content Creation
Repurposing content saves time spent on data collation, data mining, research, and approvals, letting you do more.
Wider Reach
When a video turns into a blog or a podcast gets repurposed into a social media post, you can reach new audiences.
You Know It Works
A popular piece of content from one platform can be consciously repurposed into a format suitable for another.
Consistent Messaging
Repurposing helps standardize the facts and stats across audiences, content platforms, formats, and creators.
Content Never Stops
With content repurposing, you never run out of ideas. Make “Repurposing” a standard feature in your content calendar.
Great Place to Start
Using repurposed content allows you to quickly experiment with newer content formats and platforms.
Looking for some Content Repurposing ideas? These will get you started!
LexiConn works closely with B2B content marketers across categories, and complexities to create powerful, persuasive, and thoughtfully repurposed content that builds credibility, breeds confidence, and drives action.
Webinars into Articles
Webinars and discussions around emerging trends and best practices can be repurposed into articles or social posts.
Slides into Infographics
Analyst presentations, annual reports, and even external research reports can be repurposed into infographics.
Blog into Tweets + Graphics
Repurpose key thoughts and quotes from a blog into tweets or branded graphics with relevant hashtags and mentions.
Blogs into Podcasts
Expert blogs with insights and anecdotes have all the ingredients for creating highly engaging podcasts.
Videos into Case Studies
Client testimonials, management talks, and employee feedback can be weaved into interesting and engaging success stories.
One into Many
A LinkedIn article can be repurposed into an infographic for Pinterest + a quote for Twitter + a graphic for Facebook!
Content Blogs
Stay updated and informed about the latest in content marketing with our business blog, covering insights, tips, and emerging trends.
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