Blogs, As We Know Them
Experts, columnists, reviewers, opinion leaders and technology developers were the first to create and maintain blogs. They use this medium to market themselves by sharing their thoughts, comments, POVs, and breakthroughs.
Eventually, everyone started blogging. Personal blogs, company blogs, celeb blogs, expert blogs, How Tos, Reviews and Travelogues are all quite common these days. Articles, poems, stories, opinions and much more – blogosphere has millions of pages contributed by experts, professionals, aspiring authors, and amateurs.
So, What Is a Blog?
The word ‘blog’, coined by one Mr. John Barger in 1997, comes from ‘Web log’, which was coined to designate the process of recording periodic updates online. In the traditional sense, it is a webpage where articles are published in a chronological order with the most recent one at the top.
A blog can be a standalone site, hosted on a public platform such as WordPress or Blogger, or integrated into your website, just as we have the LexiConn blog. However, unlike a static website, a blog can be updated from anywhere and by anyone having basic computer skills. This eliminates the need to involve a web designer.
Blogs are a highly interactive content marketing tool. Bloggers use the comments section of their blog to interact with their readers. This adds to the user experience as they can ask questions and keep coming back for answers. In turn, the author gets a timely reaction to his or her opinion, product/service idea, etc., making blogs a great marketing medium.
How to Use a Blog for Marketing
A blog is a very effective tool for marketing and sales. It is a quick, transparent, and authentic platform for sharing information about your company. Why risk sharing your story with external parties and uncanny journalists when you can have your own “Breaking News”?
On a blog, readers can ask questions, seek clarifications, and carefully weigh your message/offerings before talking business. In the web space, only the most genuine prospects contact you, and hence the possibility of conversion is very high. In the era of content marketing, the significance of a blog cannot be overemphasised. Here are a few obvious things that a business blog can do for you:
Building Organic Traffic
It is known that websites with a blog tend to have up to 434% more indexed pages!
This is how it works
- A blog post is written to share key features and benefits related to a product or a service that your company offers. You can also share insights about the business and present case studies, success stories, and video testimonials, and offer a compelling call to action.
- Once the prospect is convinced, he or she can browse directly to the relevant product page on your website and learn more about your offering.
Communicating with The Consumers
In the age of digital everything, consumers like to ‘do their research’ before making a buying decision. A blog is one of the simplest and most comprehensive tools for reaching out to such prospects and providing them the information they seek.
Establishing A Credible Source of Information
A business blog is a handy, quick, and authentic mode of information sharing. Details about products, services, latest developments, press releases and news can be easily posted on the company blog. This helps all the stakeholders, including the media.
A blog can be used to seek feedback about the various products and services a company offers. The same can also be used to carry out primary market research to gauge the levels of interest in your new product or a prototype.
Benefits of B2B Blogging
Businesses are steadily acknowledging the importance of blogging. It is known that B2B marketers using blogs generate 67% more leads. Business blogging is also identified as a key to B2B sales success because the buyers are knowledgeable and seek specific information about the solution they intend to buy. In fact, research shows that 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. The ability to share product images, process videos, graphs, charts, certifications, and specifications help readers access complete details – thereby aiding their decision.
Most business leaders possess immense insights about their business and their industry, but they are not blog writers or authors. Moreover, some of them might not be comfortable using the various blogging and publishing platforms. Hence, they need assistance in putting their thoughts together for regular blogging.
LexiConn can assume complete responsibility of managing your business blog. Over the years, we have assisted corporates, CEOs, CTOs, thought leaders, and start-ups to strategize and execute a business blogging strategy.
Simply share your thoughts, ideas, resources, and perspectives. Write them in points, parentheses, or paragraphs, or record them as audio notes – we will work around these inputs. We will research and embed the right keywords, add infographics, and even post them and tag them on various online publishing platforms. Talk to us about business blogging.