Catalogue Management for E-Commerce Is Not Easy
E-commerce stores are fast edging out their brick-and-mortar counterparts in terms of growth and popularity. One of the many reasons fuelling this trend is that online stores showcase an endless array of products – the “endless isle”. Major e-commerce portals regularly add newer categories and deepen existing product lines by tapping newer opportunities, adding vendors, expanding reach, and enhancing applicability.
However, ask any e-commerce category manager and she will tell you about the struggles around putting products online. It involves collating product information from vendors, creating data sheets, scraping product specifications from brand websites and populating category-specific spreadsheet templates. It might also warrant engaging external agencies for product content like product descriptions, landing pages and banners, and photographers for product photo shoots – and then putting it all together with the tech and logistics teams.
A Picture Is Worth a Thousand Clicks
Category owners, especially those managing fashion and apparel, know that product pages require multiple, consistent, high-quality images because online buyers rely heavily on product images to make their decisions. These images fill in a significant gap in the online consumer journey.
Image Retouching Can Be a Bottleneck
While clicking and collating these images is not time consuming, editing thousands of raw images, as per the technical and creative demands of a portal can be challenging. In addition, images for some products need to be scraped from brand websites and suitably edited and modified (size, background colour, dimensions, watermarks, etc.), for your website. Not having an in-house image editing team or a resourceful image retouching partner can create significant bottlenecks for bigger e-commerce portals.
Why Image Editing?
While product images need to look their best on your website, they don’t always start that way. Raw images need a fair amount of editing before they can be uploaded. This could include:
- Enhancing the brightness and vibrancy
- Cropping away unnecessary portions
- Erasing physical flaws
In certain cases, images can be sourced directly from brand, eliminating the need for a photo shoot. Still, such images need to be scrutinized to ensure:
- Standard resolution and quality are up to mark
- Uniform background style/colour
- Consistency is views
- Removal of watermarks
This is where image editing comes in.
Product images are digitally altered to make sure they adhere to the necessary parameters and specifications for your portal. This gives your e-commerce storefront a uniform look, and allows customers to glean as much as they can about the product visually.
What Can Image Editing Do for E-Commerce Catalogue Management?
The short answer – pretty much everything! Through image editing, you can weed out inconsistencies and mask flaws to make your image pop on the digital platform. Some of the primary tasks addressed by image editors are:
- Removing/Adding Backgrounds
Having a similar backdrop style ensures that all images conform to the brand’s standards of uniformity and look coherent when displayed on a category page.
- Removing Shadows
Removing the product’s shadow gives it a clean look, making it pop against the background. It also allows viewers to better discern minute details.
- Removing/Adding Objects
Interesting visuals can be created by seamlessly putting together different images. Conversely, unnecessary objects can also be removed to draw attention to the product and remove ambiguity about the inclusions and exclusions.
- Colour Correction
Washed out images or images with too much or too little exposure can be given a clearer and brighter look by correcting the colour composition.
- Colour Changing
Whether you want to give your model a fun hair colour, or show the different shades your product is available in using a single image, changing the colour is a nifty hack.
- Hair Masking
Employed when fusing images, removing shadows, or changing backgrounds, hair masking ensures your model’s hair looks natural, without flyways and loose strands being cropped out.
- Noise Removal
Visual distortion, especially on zoomed-in images, that makes the picture look hazy or grainy is removed. This results in a clearer picture quality.
- Removal of Watermarks
Images sourced from third-party sources might contain watermarks that interfere with your branding. By removing them, you can tailor the images to suit your site.
Physical flaws that compromise the appearance of the image are removed, including blemishes, scratches, dust spots and glare.
LexiConn has extensive technical knowledge and project management expertise for handling complex projects. We have undertaken bulk image editing and retouching tasks for prominent national and international e-commerce retailers.
Our team of expert designers and image editors have worked under stringent specifications to develop thousands of high-quality images across product categories like fashion, electronics, apparel, accessories, eye-wear, jewellery, kids wear, toys, books, confectioneries, personal care, grooming, etc.
LexiConn uses original, licensed, and registered software for image editing tasks. We can work within tight deadlines to ensure clients’ product pages are ready to go live as per schedule.
Talk to us for image editing and retouching requirements. We can help you cut down your time to market and allow you to enhance the online shopping experience for your customers.