Digital Asset Management  


Digital Asset Management (DAM)

Information Overload

Search Engines today boast of algorithms that fetch millions of URLs within split seconds. The results, depending on the searched keywords, can present a gamut of information ranging from websites, blogs, e-journals, tweets, mentions, and mainstream news, to silly viral videos.

According to Google, there is more than 300 exabytes (300 followed by eighteen zeros) of data in the world today. Until 2010, it was just 30 exabytes. Humankind has created more data in the past few years alone, than in their entire history.

Due to the data overload, content creators often struggle to make their content discoverable. Their content is getting lost in the deluge of new content being added every second. The key challenge is to make this content, both new and achieved, accessible and searchable. This is where Digital Asset Management (DAM) becomes extremely important.

What is META content?

Let us learn tags first. META tags are snippets of texts that appear in the code of a page. These are read by the search engines. These tags serve the purpose of ‘tagging’ the digital asset to describe it. Digital Asset Management activities require addition of such META content.

Who Needs DAM?

Digital Asset Management is for all content owners, content creators, database managers, data custodians. Here are a few examples:

  • DAM for Video Content
  • DAM for Audio Files
  • DAM for Stock Images
  • DAM for Libraries – Books, CDs, Toys, and more…

How Do META Tags Help Content Curators?

Content creators stand to benefit from META Tags in various ways:

  • Opens Bundling Opportunities
    META tagging builds a high amount of visibility and insights about the nature of data. Using simple search tools, marketing teams can develop smart content bundles – for music content creators can curate packages like Monsoon Songs, Independence Day Specials, Romantic Rafi, Bubbling Bieber, etc.
  • Organizes the Content
    With detailed META tags, content creators can organize the content across various pages and sections for better utilization and mark-up of the page data. Content that is segmented, is automatically more searchable and shareable.
  • Optimizes SEO Ranking
    Search engines can track a page using META tags. The more a page is viewed, the higher is its SEO score. With specific and relevant tags, content creators can reach their targeted group more easily. Read more about SEO and META tagging.
  • Optimizes Social Sharing
    META tags help optimize the content to increase its share-ability across various social media platforms. For instance, consider Facebook’s Open Graph Protocol. Open Graph tags give the user the option to preview the content with crisp headline and description tags.
    LinkedIn uses a similar feature. With Twitter, Twitter Cards enable a preview of the content embedded in the ‘view summary’ section. META tags that interest the audience are shown in this section.
  • Enables Monetization
    META tagging is the first step in Digital Asset Management. It helps increase the search-ability. Once a page is indexed and is accessed by a steady number of daily users, it opens the scope for monetization. Proper and relevant keywords drive traffic which can eventually be converted into subscribers. A content creator can then quote the visitor count (eyeballs/ views/ listens) to commend a premium from advertisers, marketers, and brands.
  • Weeds Out Duplicates
    Specific post-by-post or page-by-page tags allows the digital asset manager to index the data and get a complete picture of the content assets. Duplicate content does not help anyone – neither the creator, not the search engines.
  • Tracks Performance
    Measuring page performance is possible with META tagging. Tags are on-page elements used for tracking number of visits, referrals, and conversion rates. Once the page optimization data is tracked, it is easier to look for hits and misses, generate page performance reports, and implement improvements accordingly.

Steps for DAM and META Content Creation

Adding subtitles to our content consists of the following stages:

  • Develop a keyword cloud
    Start with extensive sets of primary and secondary keywords.
  • Develop templates
    META content writers need to thoughtfully design content templates with clearly defined rules and syntax for content tagging, character counts, and word-lengths.
  • Sort the data
    Based on the type of data, sorting, filtering, and grouping the content helps develop meaningful groups.
  • Testing
    Run tests and simulations to test the tagged database. Identify bottlenecks and weed out the inconsistencies and test again.

Over the years, LexiConn has worked with multiple clients across domains and subject matter. We have a thorough understanding of the nuances of META tagging and have developed the required skills, systems, and processes for the job. We have partnered one of the biggest OTT players in India to help them manage thousands of hours of digital assets (TV shows).

We are meticulous, and bring attention to detail. More than an external agency, we work as an extension of your team. With LexiConn, you get a professional, experienced, and full-time team of writers and content creators who understand the nuances of digital asset management. We follow robust project management practices and stringent quality control.

Talk to us and we’ll help your audience find you!