Metadata OTT Zee5

Download Case Study

I have read and accept the Privacy Policy

Zee5 Metadata Case Study

Unlock the Power of Metadata at Scale

This case study reveals how Zee5 leveraged metadata to scale up to 190 countries, achieve 65% returning users, and 160 billion minutes of content watched. Dive deep into how metadata became a growth hack for India's leading OTT platform.

Metadata Writing agency
Benefits of Metadata

Benefits of Metadata for Zee5

Metadata unlocked several benefits for Zee5:

  • Personalized recommendations increased engagement
  • Targeted promotions opened new revenue streams
  • Enhanced search improved content discovery
  • Higher retention rates boosted competitiveness

The Partnership

LexiConn partnered with Zee5 as a metadata specialist. With a rigorous 2-stage QC process, we ensured high-quality metadata for 63,000+ hours of diverse content.

Our scalable systems helped Zee5 increase their content velocity and boost content discovery.

Read the case study to see how our metadata fuelled Zee5's exponential growth.

Get in TouchContent agency
LexiConn and Zee5
Book a Meeting