This case study reveals how Zee5 leveraged metadata to scale up to 190 countries, achieve 65% returning users, and 160 billion minutes of content watched. Dive deep into how metadata became a growth hack for India's leading OTT platform.
Metadata unlocked several benefits for Zee5:
LexiConn partnered with Zee5 as a metadata specialist. With a rigorous 2-stage QC process, we ensured high-quality metadata for 63,000+ hours of diverse content.
Our scalable systems helped Zee5 increase their content velocity and boost content discovery.
Read the case study to see how our metadata fuelled Zee5's exponential growth.