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India’s First Online Retailer  

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Future E-commerce is India’s first online shopping portal for electronic goods, merchandise, apparels, home and kitchen appliances, furniture and more. The company engaged LexiConn for its cataloging services. We were tasked to create thousands of product descriptions for white-labelled products as well as other bands.

Work Done

As a pioneer in e-commerce in India, Future E-commerce had a mandate to upload thousands of SKUs every month. The task required product descriptions for SKUs across various categories.

Based on the category, every SKU required a combination of long-form content (like features, highlight, long and short descriptions), and data scraping (with as many as 45 attributes per SKU). The project required speed, accuracy, agility, and enhanced project management.

LexiConn swung into action. We set up a team of writers to understand the requirements of the project. We developed a comprehensive style guide encompassing details about the syntax (32GB or 32 GB), style guides, tone guides, SAP-based templates, retail terminologies, and product codes).

The challenge was compounded because the details for most white-labelled products was not available online. This warranted us to visit the client’s warehouse for physical inspection of the SKUs and on-site content creation.

Content Solution

Product Description , Proofreading

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