Content Tip 212: Invest in BigData to gain meaningful insights about the buying behaviour of your clients and prospects The more you know, the more targeted, ti

Content Tip 211: As content creators, we must strive to research and contribute information that is otherwise not available in the public domain This is what yo

Content Tip 210: Your audience today is Mobile, Fast, App-first, Fickle-minded, Well-informed, Multitasking, and Smart Brand Loyalty is now passé So, cut the c

Content Tip 209: The customer journey moves like this: Discover – Research – Decide – Purchase – Experience Fulfilment –Advocate Content Marketing can

Content Tip 208: Content Marketing is all about managing the customer experience across touchpoints Right at the top of the funnel, the customer asks you, “Ca

Content Tip 206: In content marketing, there is no substitute for Subject Matter Knowledge, especially when talking to a B2B audience Never compromise on this a

Content Tip 205: The beauty of content marketing is that it continues to pay rich dividends long after launch Quality content always remains relevant and brings

Content Tip 204: What is the real challenge in improving engagement Is it true that our readers have a shorter attention span Or do they simply have better stuf

Content Tip 203: A/B Testing refers to testing acceptance and success of communications tools like web pages or email copy This is done by sending out multiple

Content Tip 122: When writing for the web audience, opt for smaller paragraphs and smaller sentences Imagine yourself reading large chunks of text on a mobile d

Content Tip 120: Build a ‘Knowledge Centre’ section in your website Create sub-sections like Opinions, Opportunities, Case Studies, Success Stories, etc, an

Content Tip 118: When was the last time you sent out a postcard to a client A simple, old-fashioned, hand written, postcard If you want to stand apart, try it Y