As online shoppers or even sellers, you find a lot of product descriptions online Unfortunately, most of them are blunt pieces of information Remember that the

Hummingbird – What’s the Fuss All About In the past week (last week of September 2013), you might have heard the word ‘Hummingbird’ being associated wi

One of our expert proofreaders was scanning though a leading Indian daily on a Sunday and came across this headline Call it an occupational hazard… but even w

I repeat, will the real target audience please stand up There seems to be a clear case of mistaken identity as far as the real target audience online is concern