Brands that Trust LexiConn for Whitepapers
Whitepapers for Busy Readers
Whitepapers have long been a staple in B2B marketing, and for good reason. They are an effective way to showcase thought leadership, establish credibility, and provide valuable insights to potential customers. In fact, according to a recent survey, 71% of B2B buyers used whitepapers to research purchasing decisions.
However, it's no longer enough to simply create a whitepaper and expect it to generate leads and conversions. Instead, B2B companies need to focus on creating high-quality, compelling whitepapers with a focus on the design and visual elements.
Why LexiConn for Whitepapers
Domain Experts
We identify and engage domain experts for gaining relevant insights, talking points and tone of voice.
Editorial Excellence
We leverage more than one decade of content writing experience for delivering high-quality outcomes.
Business Relevant
Access to data sources and SMEs to create relevant content with contemporary perspectives.
Process Maturity
A content development and authoring workflow that ensures adherence to timelines, quality, and brief.
Graphic Designing
A graphic designing arm that develops clutter-free layouts to bring content ideas, visuals, and data to life.
Service Excellence
In-house account management to help you collaborate and offload complex content creation projects.
Start by clarifying the purpose and goals of your whitepaper. Determine what problem you aim to address, what insights you want to provide, and what action you want readers to take.
Understand who your ideal readers are, including their job roles, industries, pain points, and knowledge level. This knowledge will help you tailor the content and language to resonate with them effectively.
Gather relevant data, statistics, industry trends, case studies, and expert opinions to support your whitepaper's main points. Use reputable sources and cite them accurately.
Understand who your ideal readers are, including their job roles, industries, pain points, and knowledge level. This knowledge will help you tailor the content and language to resonate with them effectively.
Gather relevant data, statistics, industry trends, case studies, and expert opinions to support your whitepaper's main points. Use reputable sources and cite them accurately.
Create a structured outline that includes an introduction, main sections, sub-sections, and a conclusion. This outline will serve as a roadmap for your writing and help maintain a logical flow.Start with a compelling introduction that grabs the reader's attention and provides an overview of what the whitepaper will cover.
Divide the body of the whitepaper into key sections that explore different aspects of the topic. The number and titles of these sections may vary depending on the content and scope of the whitepaper.
Each section should focus on a specific subtopic or argument and provide in-depth analysis, evidence, and examples to support the main ideas.
Divide the body of the whitepaper into key sections that explore different aspects of the topic. The number and titles of these sections may vary depending on the content and scope of the whitepaper.
Each section should focus on a specific subtopic or argument and provide in-depth analysis, evidence, and examples to support the main ideas.
Begin writing the whitepaper based on the outline and research conducted. Craft clear, concise, and persuasive content that addresses the target audience's pain points, provides solutions, and supports your key arguments with evidence, examples, and case studies.
Illustrate your points and demonstrate how your solutions have worked in real-life scenarios. These examples help readers understand the practical application of your ideas and increase their confidence in your proposed solutions. Maintain consistency in font styles, sizes, and formatting throughout the whitepaper.
Illustrate your points and demonstrate how your solutions have worked in real-life scenarios. These examples help readers understand the practical application of your ideas and increase their confidence in your proposed solutions. Maintain consistency in font styles, sizes, and formatting throughout the whitepaper.
Thoroughly review and revise the whitepaper to ensure clarity, coherence, and consistency. Check for grammar and spelling errors, and fine-tune the overall structure and flow of the content.
Seek feedback from colleagues or subject matter experts to enhance the quality of the whitepaper. Remember that revision is often an iterative process. It may involve multiple rounds of review, feedback, and refinement.
Be open to making further revisions based on feedback received or new insights that arise during the process. This significantly contributes to the final version of the whitepaper, helping you create a comprehensive and compelling piece of content.
Seek feedback from colleagues or subject matter experts to enhance the quality of the whitepaper. Remember that revision is often an iterative process. It may involve multiple rounds of review, feedback, and refinement.
Be open to making further revisions based on feedback received or new insights that arise during the process. This significantly contributes to the final version of the whitepaper, helping you create a comprehensive and compelling piece of content.
In addition to the content itself, the design and formatting of your whitepaper play a crucial role in enhancing readability, engagement, and overall impact.
Allow for sufficient white space between paragraphs, sections, and visuals. Include visuals such as charts, graphs, infographics, or relevant images to support your content.
Incorporate your brand's elements, such as logo, colors, and fonts, into the whitepaper design. Test the whitepaper on different devices and platforms to ensure optimal readability and compatibility.
Allow for sufficient white space between paragraphs, sections, and visuals. Include visuals such as charts, graphs, infographics, or relevant images to support your content.
Incorporate your brand's elements, such as logo, colors, and fonts, into the whitepaper design. Test the whitepaper on different devices and platforms to ensure optimal readability and compatibility.
Looking for Whitepapers?
Unlock your brand's thought leadership potential with expertly crafted whitepapers. LexiConn can help you educate your audience and establish authority.
Book a Discovery CallSteps in Distributing Whitepapers for B2B Lead Gen
1. Target Audience
Define your ideal customer profile and understand their demographics, industry, pain points, and information needs.
2. Email List
Create or refine your email list based on your target audience. Include prospects, customers, and influencers.
3. Compelling Email
Send personalized emails to highlight the value of your whitepaper. Include a strong CTA to download the whitepaper.
4. Landing Page
Develop a visually appealing landing page with a form to capture lead information in exchange for the whitepaper.
5. Email Automation
Schedule a series of emails to provide additional content, and encourage users to download the whitepaper.
6. Social Media
Share snippets and teasers of your whitepaper on social media platforms to direct users to the landing page.
7. Paid Advertising
Consider investing in advertising campaigns to promote your whitepaper and drive traffic to your landing page.
8. Analyze Results
Track key metrics such as email open rates, click-through rates, landing page conversions, and downloads.
9. Nurture Leads
Once leads have downloaded the whitepaper, send personalized emails to guide them toward the sales funnel.
Unlock Authority with Whitepapers
LexiConn is your trusted partner for crafting exceptional whitepapers. With our unrivaled skill and experience in developing technical content, we deliver compelling whitepapers that resonate with your target audience.
What's more, we leverage cutting-edge AI tools to bring speed and efficiency to the writing process, ensuring timely delivery without compromising on quality. Let us help you unlock your brand's thought leadership potential. Engage LexiConn to leverage the power of whitepapers.
