Brands that Trust LexiConn for Whitepapers
Why LexiConn for Whitepapers
We identify and engage domain experts for gaining relevant insights, talking points and tone of voice.
We leverage more than one decade of content writing experience for delivering high-quality outcomes.
Access to data sources and SMEs to create relevant content with contemporary perspectives.
A content development and authoring workflow that ensures adherence to timelines, quality, and brief.
A graphic designing arm that develops clutter-free layouts to bring content ideas, visuals, and data to life.
In-house account management to help you collaborate and offload complex content creation projects.
Understand who your ideal readers are, including their job roles, industries, pain points, and knowledge level. This knowledge will help you tailor the content and language to resonate with them effectively.
Gather relevant data, statistics, industry trends, case studies, and expert opinions to support your whitepaper's main points. Use reputable sources and cite them accurately.
Divide the body of the whitepaper into key sections that explore different aspects of the topic. The number and titles of these sections may vary depending on the content and scope of the whitepaper.
Each section should focus on a specific subtopic or argument and provide in-depth analysis, evidence, and examples to support the main ideas.
Illustrate your points and demonstrate how your solutions have worked in real-life scenarios. These examples help readers understand the practical application of your ideas and increase their confidence in your proposed solutions. Maintain consistency in font styles, sizes, and formatting throughout the whitepaper.
Seek feedback from colleagues or subject matter experts to enhance the quality of the whitepaper. Remember that revision is often an iterative process. It may involve multiple rounds of review, feedback, and refinement.
Be open to making further revisions based on feedback received or new insights that arise during the process. This significantly contributes to the final version of the whitepaper, helping you create a comprehensive and compelling piece of content.
Allow for sufficient white space between paragraphs, sections, and visuals. Include visuals such as charts, graphs, infographics, or relevant images to support your content.
Incorporate your brand's elements, such as logo, colors, and fonts, into the whitepaper design. Test the whitepaper on different devices and platforms to ensure optimal readability and compatibility.
Steps in Distributing Whitepapers for B2B Lead Gen
Define your ideal customer profile and understand their demographics, industry, pain points, and information needs.
Create or refine your email list based on your target audience. Include prospects, customers, and influencers.
Send personalized emails to highlight the value of your whitepaper. Include a strong CTA to download the whitepaper.
Develop a visually appealing landing page with a form to capture lead information in exchange for the whitepaper.
Schedule a series of emails to provide additional content, and encourage users to download the whitepaper.
Share snippets and teasers of your whitepaper on social media platforms to direct users to the landing page.
Consider investing in advertising campaigns to promote your whitepaper and drive traffic to your landing page.
Track key metrics such as email open rates, click-through rates, landing page conversions, and downloads.
Once leads have downloaded the whitepaper, send personalized emails to guide them toward the sales funnel.
Unlock Authority with Whitepapers
LexiConn is your trusted partner for crafting exceptional whitepapers. With our unrivaled skill and experience in developing technical content, we deliver compelling whitepapers that resonate with your target audience.
What's more, we leverage cutting-edge AI tools to bring speed and efficiency to the writing process, ensuring timely delivery without compromising on quality. Let us help you unlock your brand's thought leadership potential. Engage LexiConn to leverage the power of whitepapers.