Month: April 2013

A great storyteller might not necessarily be a great editor or proofreader

One of our expert proofreaders was scanning though a leading Indian daily on a Sunday and came across this headline Call it an occupational hazard… but even w

Will The Real Target Audience Please Stand Up?

I repeat, will the real target audience please stand up There seems to be a clear case of mistaken identity as far as the real target audience online is concern