Content Tip 49: On social media, someone is always listening! Tread carefully Don’t do or say anything that you would otherwise not say in public Your Retwee

Content Tip 48: Learn about the various features and options offered by a social media platform While you don’t need to be an expert, it helps to know about

Content Tip 47: Each of your social media avatar allows you to add a profile summary and a pic Be tactful and use this space well to pack a punch Of course, Hu

Content Tip 46: Just like you don’t start distributing company brochures at a family dinner, don’t start social media interactions with a sales or business

Content Tip 45: Choose your social media channels wisely While there are over 50 popular ones, most businesses do not need more than 5 channels Be focussed so

Content Tip 44: Everybody needs information, but nobody has the time to read Satisfy this urge with quick answers and short bursts of meaningful content No won

Content Tip 43: Clients need information, and not sales pitches They seek knowledge, not self-promotion They want to buy, not be sold to Your content needs to

Content Tip 42: The “Content Marketing” approach requires a different mindset You will have to free up some time for it Even at the expense of some unimpor

Content Tip 41: Does your website content communicate your message effectively Does it complement your SEO initiatives and drive organic traffic to your websit

Content Tip 40: Writing relevant, engaging, and easy-to-read web content is as much of an art as a science However, writers moving onto a web platform, from a

Content Tip 39: In cyberspace, you don’t have a swanky brick and mortar office or an enthusiastic smart sales representative, all you have is videos, pictu

Content Tip 38: A sitemap should be future-proof You might need to accommodate new pages about new products, or update additional features for existing product