Content Tip 123: Create a content calendar to coincide with important days, events, occasions, and festivals Everybody likes such topical content 365 #ContentMa

Content Tip 122: When writing for the web audience, opt for smaller paragraphs and smaller sentences Imagine yourself reading large chunks of text on a mobile d

Content Tip 121: Subscribe to Google Alerts about topics, domains, and subjects important to your business A steady stream of global news will help you learn mo

Content Tip 120: Build a ‘Knowledge Centre’ section in your website Create sub-sections like Opinions, Opportunities, Case Studies, Success Stories, etc, an

Content Tip 119: Writing compelling sales communication is more than just big flowery words It needs a deep understanding of customer pain points and of course,

Content Tip 118: When was the last time you sent out a postcard to a client A simple, old-fashioned, hand written, postcard If you want to stand apart, try it Y

Content Tip 117: Request your clients to endorse you Seek video testimonials, recommendation letters, and success stories It is the real stories which strike a

Content Tip 117: Request your clients to endorse you Seek video testimonials, recommendation letters, and success stories It is the real stories which strike a

Content Tip 116: Online readers are fidgety and customers are fickle The only way to make them click on your link and land on your page is to provide them somet

Content Tip 115: “The customer is not a moron She’s your wife”, said David Ogilvy She is as busy, as cynical, as cautious, and as precarious as you are So

Content Tip 114: The biggest challenge that Content Marketers face is the lack of domain writers Those who know the subject, can’t write well or don’t have

Content Tip 113: When writing web copy, try to answer these questions: What is the product/service we are talking about How to choose the right kind of product/