Content Tip 243: For ongoing content requirements, take the time to create a style guide This will ensure a consistency of language and tone across all your wr

Content Tip 242: Give readers a reason to visit your website An engaging blog, about your area of expertise, punctuated with the right set of keywords, and ade

Content Tip 241: Look for different touchpoints to connect with potential customers However, ensure that they receive the same experience and warmth across all

Content Tip 240: Let your customers know you care A simple email thanking them for expressing interest in your business can work wonders!

Content Tip 239: Create an interest in your brand by regularly publishing engaging and relevant content Blogs, articles, and newsletters are some ideas that can

Content Tip 238: Search engines prefer to direct traffic towards authentic and fresh content Never resort to black hat SEO practices to get web traffic It does

Content Tip 237: When writing for selling, give customers a reason to buy Link every feature you describe, with a benefit, instead of resorting to empty superla

Content Tip 236: Tone of writing matters! By knowing who your target audience is, and speaking to them in a language they are comfortable with, you can increase

#Content Tip 235: Easy-to-read content is not easy to create! Start by creating a mind-map to outline your ideas This allows you to distribute your words evenly

Content Tip 234: When you embark on the journey called Content Marketing, have a big heart Don’t look for instant gratification and point-to-point ROI What yo

Content Tip 233: Document client conversations as Help pages, FAQs, and Guides (buying/ usage/ troubleshooting) This not only lends credibility, but also build

Content Tip 232: When users talk to each other, marketers should listen closely Such conversations are fertile grounds to learn about the shortcomings of your