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Catalogue Management For E-Commerce

One of the many reasons fuelling the growth of e-commerce is the “endless isle”. Major e-commerce portals regularly add newer categories and deepen existing product lines by tapping newer themes, adding brands, expanding reach, and enhancing applicability.

 

However, ask any e-commerce category manager and she will tell you about the struggles around putting products online. It involves collating product information from vendors, creating data sheets, scraping product specifications from brand websites and populating category-specific spreadsheet templates.

 

It might also warrant hiring external content marketing agencies for writing product content like product descriptions, landing pages, graphics, banners, and product shots – and then putting it all together by collaborating with the tech team.

 

A Picture Is Worth A Thousand Clicks

Category owners, especially those managing fashion and apparel, know that product pages require multiple, consistent, high-quality images that drive buying decisions. These images fill in a significant gap in the online consumer journey.

 

Image Retouching Can Be A Bottleneck

While clicking and collating these images is the key, editing thousands of raw images, as per the technical and creative demands of a portal can be challenging. In addition, images for some products need to be scraped from brand websites and suitably edited and modified (size, background colour, dimensions, watermarks, etc.), for your website.

 

Not having an in-house image editing team or a resourceful image retouching partner can create significant bottlenecks.

 

Why Image Editing?

While product images need to look their best on your website, they don’t always start that way. Raw images need a fair amount of editing before they can be published. This could include:

 

  • Enhancing the brightness and vibrancy
  • Cropping away unnecessary portions
  • Erasing physical flaws

In certain cases, images can be sourced directly from the brand, eliminating the need for a photo shoot. Still, such images need to be scrutinized to ensure:

 

  • Standard resolution and quality are up to mark
  • Uniform background style/ colour
  • Consistency in views
  • Removal of watermarks

Product images are digitally altered to make sure they adhere to the necessary parameters and specifications for your portal. This gives your e-commerce storefront a uniform look and allows customers to indulge in some good old window-shopping pleasure.

 

What Can Image Editing Do For E-Commerce Catalogue Management?

The short answer – pretty much everything! Through image editing, you can weed out inconsistencies and mask flaws to make your image pop on the digital platform. Some of the primary tasks addressed by image editors are:

 

Removing/Adding Backgrounds

Having a similar backdrop style ensures that all images conform to the brand’s standards of uniformity and look coherent when displayed on a category page.

 

Removing Shadows

Removing the product’s shadow gives it a clean look, making it pop against the background. It also allows viewers to better discern minute details.

 

Removing/ Adding Objects

Interesting visuals can be created by seamlessly putting together different images. Conversely, unnecessary objects can also be removed to draw attention to the product and remove ambiguity about the inclusions and exclusions.

 

Colour Correction

Washed out images or images with too much or too little exposure can be given a clearer and brighter look by correcting the colour composition.

 

Colour Changing

Whether you want to give your model a fun hair colour or show the different shades your product is available in using a single image, changing the colour is a nifty hack.

 

Hair Masking

Employed when fusing images, removing shadows, or changing backgrounds, hair masking ensures your model’s hair looks natural, without flyways and loose strands being cropped out.

 

Noise Removal

Visual distortion, especially on zoomed-in images, that makes the picture look hazy or grainy is removed. This results in clearer picture quality.

 

Removal of Watermarks

Images sourced from third-party sources might contain watermarks that interfere with your branding. By removing them, you can tailor the images to suit your site.

 

Retouching

Physical flaws that compromise the appearance of the image are removed, including blemishes, scratches, dust spots and glare.

 

Talk to us for more information about product descriptions, product infographics, and to source A+ content for your e-commerce portal. We can help you cut time to market and enhance the online shopping experience for your customers.