A Long Story Short
Infographics, as a form of content, have seen the highest growth in recent years. In North America alone, 67% B2B content marketers prefer to use infographics. Global online users eye-tracking studies have also shown that readers spend more time looking at informative images, compared to text. It was also found that users are 323% more likely to follow instructions better, if the text is supported with illustrations.
So, What Are Infographics?
Infographics are a visual representation of information. They use graphics, visuals, icons, and art to present data and key insights in a crisp and concise manner. Punctuated with smart copy and pleasing colour, infographics are meant to be a fast and interesting read.
Infographics are worth a thousand words. They can be used to repurpose longform content like articles and research reports and are useful for transforming a complex subject into visually appealing, easily consumable, and readily shareable content.
Why You Should Consider Using Infographics:
- Ensures faster dissemination of information (ideal for an audience with shorter attention spans)
- Positions you as an expert (it is hard to create easy to read content)
- Can be shared easily on social media platforms and WhatsApp
- Increases brand visibility
- Appeals to a wider audience
Impact On Business
Research suggests that businesses using creative forms of communication are 85% more likely to be successful. Here’s an infographic about the impact of infographics on businesses:
Key Components Of An Infographic
Remember that infographics might not be suitable to every type of content. An experienced content writer, a seasoned graphic designer or a senior visualizer can read the long-form content and comment on the possibilities of converting it into an infographic.
Data, Data, Data
An infographic is an authoritative take on a subject. It warrants thorough research, and a well-rounded perspective. Statistics, numbers, graphs, and visuals make an interesting infographic. While written content is about building a story, infographics thrive on data interpretation and visual design.
An informative title, a succinct body copy, and crisp explanatory texts are the hallmarks of a good infographic. Long paragraphs defeat its purpose. Smart numbering, sub-headings and simple design elements let you build an intuitive flow and a story.
Strong data with poor design is a great disservice. Build a theme, use icons, graphs, charts, and interesting fonts to aid readability. For a clutter-free look, introduce negative spaces. Ideally, use a colour scheme that is limited to four shades (it’s easier on the eye). Also, a vertical layout (portrait) is easier to scroll and reads better on handheld devices.
Brand colours and other official visual elements like logo, or mascot are an essential inclusion in an infographic. They build credibility and aid brand association. Also have a call to action like a website URL, a QR code, an address, and contact numbers.
Citations and Boilerplate
Footers of infographics can carry references to the data sources and reference links. This also builds credibility and aids sharing. You can also add a standard few lines about your brand, and disclaimers (if any).
Errors stick out like a sore thumb. They erode the credibility of the information and the brand. Review the design and content thoroughly before publishing.
At LexiConn, we build on our strength in developing research-based content for business. Information design and aesthetics follow. We have partnered several clients across the globe to create data-driven, business-appropriate infographics for B2B as well as B2C requirements.
We have repurposed content like primary research findings, project reports, balance sheets, annual reports, and technical papers to create infographics. Our designers employ interesting iconography and copywriting to create shareable content that works for your brand.
Talk to us and we’ll help you design the winning formula!