Top Content Management Software You Should Know About
The need of the hour, as you may be well aware, is an online presence that stands out and provides an excellent user experience to convert site visitors into customers. Fret not, you don’t need to hire an entire tech team or take up a course. Content Management System (CMS) software are here for rescue!
A CMS software allows one to manage and deploy website content without requiring HTML skills or other technical knowledge. Offering a user-friendly interface, a CMS software allows site owners to upload and manage their content with absolute ease and customize almost every aspect of their site.
Here are the top four content management software you should know about:
Hubspot is one of the top content management software out there, offering a host of varied benefits like SEO tools, social media marketing, landing pages blogging and several comprehensive CRM tools.
Its ad tools and analytics help you track the ROI of your advertising initiatives on various blogs, enabling you to plan your budgets and allocate your resources effectively.
Hubspot takes content management a step further with its marketing automation, sales-force integration, and lead management mechanisms. Such tools provide data that will help you create hyper-targeted campaigns that close more deals.
Progress Sitefinity understands the business need for constant personalization and innovation and provides a development platform that lets you build custom websites, portals, and applications specific to your requirements and goals.
A very useful resource of the software is its feature of integrating your online and offline stores. This unique feature allows you to smoothly manage your product catalogs, price lists, shopping cart and checkout process across multiple languages and currencies.
One of the best features of Progress Sitefinity is that it allows you to maintain your content on the site with very less technical expertise while still allowing you to use expert tools and features that are critical to your business’s growth.
It offers extremely flexible branding and editing features, tracks and analyzes the customer’s journey, allows you to deliver personalized site content based on visitor behaviour, and offers effective document management.
Acquia is a CMS software that focuses on content, community, and commerce. You can build, deliver and optimize your customers’ digital experience on the cloud-based platform provided by Acquia.
The Acquia Cloud platform offers a PCI DSS solution and can support huge traffic spikes, large numbers of transactions, and extensive product catalogs for international brands.
You can engage prospective buyers, influence decisions and drive sales using Acquia’s features that put emphasis on long-term customer relationships by personalizing your buyer’s experience at each point.
If you’re just starting off with your building your business’s online presence, Wix is the most convenient CMS software, to begin with. It takes care of everything, right from free web hosting to a custom domain name.
Wix’s drag and drop website builder lets you start from scratch or use from one of the 500+ designer-made templates, offering advanced design features like animation, video backgrounds, and scroll effects.
It’s easy to enter the cyberspace blackhole, considering the flood of content available. However, knowing your requirements and using the content management software that most matches it, is key to staying afloat.
The fact that video content serves as an excellent marketing strategy isn’t new What is, however, is the increasing relevance of video content among marketers