We work day and night to improve our website’s ‘Google keyword ranking’ – the ranking of a webpage on Google for our targeted keyword. We ensure that all our content is SEO optimized. We create SEO articles, SEO web content, SEO blogs, etc. 


The purpose is – to rank higher in Google search, increase our web traffic, generate more leads and get higher conversions.


We know that most users tend to click on the first result of the Google SERP. Hence, the higher you rank in a search, the better it is for your website. However, many sites rank well for keywords having high volumes. They get huge web traffic. But that doesn’t mean they get lead generations and conversions. The reason is – people land on their webpage but end up leaving it because the website doesn’t show what they are searching for.  


So, the big question is – Can you accomplish your purpose with keyword rankings? Do Google keyword rankings matter a lot?


The truth is – Over the years, Google has tweaked its algorithms many times, requiring big changes in the SEO. Now there are over 200 metrics that determine your ranking. So, keyword rankings do not matter as much as they used to be. 


With Google algorithms getting smarter every day, focusing on just keywords does not get you to the top of SERP. Even if you manage to grab a place on the first result page, there’s no guarantee that you’ll stay there for long. Besides, having high search engine rankings may be good but only if it drives traffic that delivers conversions.


All this looks complex. Isn’t it?


So, how do you maximize your chances of securing top place in the SERP? Here are a few ways you must try.


Provide Quality Content

Using quality content is the most important factor in getting good rankings. Your site might be the best in terms of SEO optimization, but if your content is not up to the mark then Google might not rank your webpage in the search engine page results. Analyze trending topics on social media, identify keywords with the highest potential, and tailor value-based content around such topics to drive conversations and boost user engagement.


Use Long Tail keywords

Try to use long-tail keywords – phrases or words that are longer and more specific. Identify the long-tail keywords related to your specialized products or services. These keywords can generate a lot of interest among user groups and help target your niche better. Long-tail keywords may receive less search traffic but they help in having a higher conversion. This strategy can help you identify niche markets for your products and services and help you generate better returns. 


Placement and Frequency of Keywords

SEO may not be the top criteria for rankings, but it still matters—to a degree. Putting your keywords in the right place is very important. Make sure that your long-tail keyword is placed well – in your page title, subheadings, URLs, meta descriptions, image descriptions, etc.


However, the keyword frequency no longer matters. Unlike the earlier practice of repeating a keyword a certain number of times, now you must use keywords only where they make your content meaningful without compromising on the readability of your content.


Besides, search engines can easily detect when a keyword is unnecessarily stuffed on a webpage. If Google detects any such activity, it penalizes your webpage and downgrades your website rankings. You should write the content in such a manner that it provides genuine value to the reader. This will help you give a positive experience to your readers and build the credibility of your brand.


Build Your Authority in Your Niche

Although page ranking is not completely dead, it’s no more the key deciding factor for your ranking. One of the ways that can help you get a good ranking and stay there for long is – authority. You can work consistently to build your authority in your niche and establish yourself as a thought leader. Work on factors like inbound and outbound links, social media shares, site design, content quality, user-friendliness, etc. 


Frequency and Time of Posting

Analyze the traffic to your website to identify the best times to post fresh content to your website or blog. This will also help you determine the right timing and frequency to upload new content. Getting the frequency right will not just help boost site visits, but also improve conversions over a period of time. Posting quality content at the right time and maintaining your posting frequency is a huge task. But, if you can do it consistently, search engines will reward you for sure.


At present, keywords play an important role in SEO. However, with Google’s often-changing algorithms, the case might not be the same in the future. With semantic searches becoming powerful, keywords may not be required in the future at all.


So, it’s time for marketers to move beyond keywords and focus on other methods of improving SEO. As a content marketing agency, LexiConn can help you in adapting new SEO trends. Let’s work together to create SEO campaigns that boost your website’s ranking, increases website traffic and helps you achieve your business objectives.