Google Web Stories – Stories to stand out. In a content-driven world, SEO rules!
Isn’t it obvious, though?
If the content isn’t SEO-relevant, it is useless.
It’s no secret that people are captivated by stories. There are already a number of social media sites that offer tappable stories.
As AMP Stories is now known as Google Web Stories, Google has rebranded them as highly engaging experiences with a customized immersive experience as a competitive advantage.
Within Google Discover, stories appear as carousels, giving marketers the opportunity to share organically relevant content.
They offer text, images, and videos on their site. Making your brand stories interactive is key to engaging your target audience.
Google Web Stories offer a number of benefits, which include:
– Gain a competitive edge;
– Why does your brand’s idea stand out;
– Maximise user experience;
– Make your brand human with personalisation;
– Make your audience’s experience interesting and engaging.
As a clever marketer, you should leverage SEO opportunities when developing Google Web Stories.
Search, Images, and Discover are all optimized for Google. This sets Google apart from the competition.
We will now take a look at Google Web Stories.
Web Story is a set of visually appealing content from Google accessible through the Internet.
AMPs are mini-posts that can be embedded in your site posts, or they can be used as mini-AMPs for your site posts. Stories are a huge part of Instagram and Facebook. They end up looking like visual slideshows.
By using a sequence of images or videos, a Story allows users to explore and learn more about what you’re sharing.
Your closing should include a CTA that prompts your audience to visit your website for more details.
What options are there for sharing Google Web Stories?
Although there are a lot of apps that allow you to tell stories, Google Web Stories is unique in that they can be viewed on any device.
Your content will be:
Featured on Your Website
Contrary to Instagram Stories, which can only be seen on the app, Google’s Web Stories can be viewed on any website.
As a result, the story can be incorporated any way the creator wants, unlike many apps.
As well, you can drive traffic to your site by using the story, rather than merely sharing it on social media.
In the SERPs
Google’s stories offer a major advantage over other competitors’ social media story formats: they make it easy to find them using search results.
The results of Google Web Stories can be displayed as search results, just like those of any other webpage.
Having Web Stories hosted on your own personal server allows you to use them in emails, digital brochures, and other digital assets.
The good news is that AMP is not just for mobile but also for tablets, desktop browsers, and smartphones.
The following tips will assist you in creating Google Web Stories:
Using Google Web Stories is easy for creators.
Tools and even comprehensive development notes are available to help with their creation for those who seek to be creative.
Google Web Stories Basics
Valid Google Web Stories must include HTML markup.
With HTML markup, desktop users can view stories in landscape mode, creating a richer desktop experience.
A web story’s metadata attributes make it possible for it to exist.
Page titles and descriptions are not included in the title and description, but rather serve as a quick overview of the story whenever it is available.
To optimize your story for search and sharing, you can also use traditional HTML markup to add titles, descriptions, and Open Graph metadata, among other elements.
You can check your story using the AMP Test Tool.
Toolkits from third parties
Developers and designers do not need to be involved in Web Stories creation, as third-party tools simplify the process.
From its Web Stories page, Google links to tools that are neither run by Google nor are endorsed by it.
Creators can integrate web stories directly into their WordPress sites using a plugin developed by Google.
XML sitemaps will be included for each story, so Google will be able to find them much more easily on the WordPress website.
The plugin allows creators to add metadata to their stories, such as thumbnails, descriptions, and logos.
Your Shopify pages can be converted into Web Stories using Productstories.
Every product page automatically gets an AMP version once the app is installed.
You can choose from several themes provided by ProductStories, or the team can customise a theme to meet your needs.
When it comes to Google Web Stories SEO, what are the best practices?
Here are a few SEO strategies for creating web stories:
1. Content is the starting point for SEO
Good content underpins successful SEO. Engaging your audience requires unique content that is precise and valuable.
Beyond that, the content should serve a purpose and be interesting to everyone.
2. Guidelines for creating metadata
All you have to do is add your standard meta titles, meta descriptions, Open Graph tags, rich data, and Twitter cards for content.
Following Google’s metadata guidelines is crucial to writing search engine-friendly web stories.
3. Identify the title
Story titles for web stories should be clear and concise, ideally containing no more than 70 characters, and the same holds for web page titles.
Ensure that the title you choose tells customers what they will see in the story well enough so that they understand.
You can add additional information in traditional article form by linking it to the page. Those who wish to dive deeper into details will find this helpful.
It will make your web stories more interesting, and it will offer your audience more.
5. Simple and Easy Access
Add ALT text and video descriptions to web stories to make them more accessible. Use the right words and keywords, and make sure it’s related to your content.
6. Integrations into your website
Being that you are a creator, integrating your web stories into your website is easy. Links to your web stories can be added to any landing page you have. Also, this is a way to reach more of your audience.
7. Data indexing
When you want to appear in Google search results, you need to include your web stories in the XML sitemap. Don’t forget to create canonical tags to provide explicit details about web stories.
8. Testing the AMP
Web stories should be validated with AMP to ensure they contain correct HTML. Thus, your web stories will be properly coded and optimized to be found on search engines.
Web stories that have been validated by AMP receive a higher priority than those that are not.
You can also engage your users by creating a unique structure, using creative design techniques, taking a user-centric approach, and a whole lot more.
SEO for web stories works much like SEO for web pages. Google web stories have several components that search engines should consider as they optimize them.
Marketers have a lot to gain from Google Web Stories since the format provides rich, compelling content that can be used in a variety of ways.
Web Stories do not follow a timeframe or exist only on specific platforms like similar social media storytelling methods.
Discover and Search are some of the ways your brand can gain exposure through Google products.
Still confused? Let’s connect to create Google Web Stories for your brand!