Things have changed drastically in media and entertainment content today.
It is no secret that YouTube, Netflix, Hotstar, Amazon Prime, and Spotify have transformed the media and entertainment industry and become household names.
Users are now used to content available on-demand – content that is customized to their preferences and accessed when and where they need it.
In this post, we’ll identify 5 Secret Media and Entertainment Content marketing Trends, you must understand to effectively reach and engage your audience.
However, before we get to that, let’s talk about the benefits of Content Marketing in the Media and Entertainment Industry.
You aim to offer value to your audience through content marketing, but what benefits does this bring to your entertainment brand?
Make your brand more visible
You’ll start to see more and more people sharing your content as people receive valuable, insightful, and engaging content. It is the unique media and entertainment content you offer that will allow your brand to become associated with that brand and turn people to you for the content you provide.
Building a positive relationship with your customers
You will naturally begin building customer trust as people get to know who you are and what you offer. Eventually, you’ll gain more prospects and clients.
Drive Organic Traffic
Any website’s organic traffic can be increased directly and indirectly through media and entertainment content marketing efforts.
You can accomplish this directly by offering valuable content.
It is also possible to drive organic traffic indirectly through content marketing.
By making your brand more visible through your content, you will also increase brand awareness. The best way to increase organic traffic is to combine on-page SEO with other SEO strategies and tools, such as Google Analytics.
Target each Funnel with Content
If done right, media, and entertainment content marketing allow your customer service and sales staff to focus on other aspects of their jobs. Thus, good content helps people move down the sales funnel, resulting in a higher conversion rate.
Every stage of your funnel should have content that is targeted at all your personas and offers them what they want.
Our next step is to walk you through 5 Secret Media and Entertainment Content Trends for 2022.
At one time, advertising in entertainment and media was heavily dominated by traditional marketing methods.
For example, television shows and movies often stick to television commercials, following their own unique medium.
Marketing through newspapers, radio, and television was done in their own ways, with all the content appearing on the same platform.
Obviously, advertisements on television and in the newspaper are still around, but they are no longer as important as they used to be.
Online advertisements such as YouTube Ads are more effective and less expensive than traditional print or television ads.
By including a link in video ads you can take users directly to the product or service you wish to promote. Users can click the link and be taken to the page where they can buy the product or service.
Hey, hold on… that’s our secret no. 3 to our media and entertainment content marketing strategy.
Let’s start with number 1.
1. Promote and Sell the Experience
There is intense competition in the media and entertainment industries, specifically.
There are so many channels jostling for a user’s attention — from television to YouTube to social media to podcasts and online binging.
More and more users today are looking for an immersive experience or content that has a real impact.
If a video feels like an “event,” it will have an increased chance of generating views, listens, or other engagements, no matter where you are.
Any time you have the option of involving your audience in the experience, you should take advantage of it.
Be sure to describe the kind of experience you will provide when marketing.
You should think of ways to draw people’s attention to what you’re doing.
2. Understand where and How to connect with your audience
As soon as an entertainment or media company is up and running content, they will have subscriptions, listeners, viewers, and any other kind of audience they are hoping to attract.
Users like these are loyal and active, and their loyalty and activity are valuable to the company.
It is not enough to have a platform for your own content and you should consider different ways to reach new audiences.
Let’s look at an example.
The “Friends” series is a popular choice for your group of friends, so you log on to Netflix a few times a week to watch Friends reruns. You might see advertisements for new shows on the platform, but non-subscribers won’t be able to see them since the app isn’t available to them.
If you want to generate interest, you will need to run media and entertainment content marketing campaigns on other platforms.
YouTube, Instagram, Facebook, and Twitter, for example, are places where users are likely to sit and watch videos longer than thirty seconds. Streaming platforms like Netflix, Amazon Prime, and others post trailers for their new shows on multiple social media platforms.
You should also consider the likelihood of your target audience is online, as well as how they consume content.
3. Invest your time and energy into Video Marketing
It doesn’t matter whether you are running a media and entertainment company, a streaming service, or even a content creator firm, video marketing is crucial for growth.
If you’re creating your own podcast, you should utilize videos on social media to attract followers. You can cut up your long-form podcast content into small videos and share them on social media platforms.
Maintain a diverse range of content, even if audio is your primary format. It’s not necessary to create long or expensive videos to take advantage of the many different platforms available.
Using six-second ads on YouTube, which generate interest and clicks to your website, can be an effective method of generating interest and traffic.
4. Experiment with new things with Media and Entertainment Content
The most common way to promote media and entertainment content is through social media channels such as Facebook, Instagram, Twitter, and YouTube.
Nonetheless, sometimes it’s best to step outside of your comfort zone and become more creative.
As we all know, Influencer Marketing is on the rise. As part of their effort to promote their media and entertainment content, some companies bring in actors, influencers, and journalists.
Individuals from this group are eager to engage in and partake in the event, which enables them to showcase their content. The benefit of doing this is that you are able to make your content more visible and therefore more engaging to your audience.
5. Connect with Your Followers and Retain Them
It’s not just about attracting new subscribers; it’s also about retaining them over time with engagement.
In order to decrease acquisition costs and keep retention rates and lifetime value rates high, media and entertainment companies often try to attract long-term, loyal subscribers are the best strategy.
It is better to use retargeting campaigns in this case.
Those in the media and entertainment industries, for instance, could use retargeting advertising on Facebook to notify past subscribers of upcoming seasons. Alternatively, opt-ins can be attached so that subscribers are notified via an email or message on the launch day of a new episode.
Netflix uses email marketing extensively for recommending shows based on past viewing history and to remind users of upcoming removals from the platform as well as suggest new shows to watch. The results are impressive.
It’s not uncommon to receive email updates from newspapers’ cooking sections if we’re interested in those types of articles, even when their websites feature a variety of content.
It is likely that engagement and retention rates will rise if you are able to craft small, highly targeted emails for these niches.
Media and entertainment content marketing differs from most other B2C or B2B campaigns, mainly because consumers are more likely to have a different relationship with their streaming platforms.
We all like to be entertained and we all want to keep updated about what’s going on in the world, so media and entertainment companies are vital to our daily lives.
It is simply about identifying who your specific audience is and influencing them to consume your content.
Does that sound right to you?
What are the secrets to staying grounded in content marketing for media and entertainment?
You can combine our 5 Secret Media and Entertainment Content Tips with the answers you find here to get the best results from your Content Marketing efforts.