Having too much content can be useful and tedious at the same time. However, having a metadata-driven OTT content strategy can help you align your content with your audience.
A lot of choices are available to us, which also means that we have a lot of options to choose from.
The last time you watched a movie or show, did it take you long to find it?
As OTT TV takes center stage in the home entertainment market, a revolution is taking place.
You can watch premium and niche content anytime and anywhere with OTT services.
It is, therefore, rather difficult for a consumer to locate what they want to watch in this sea of OTT content.
Imagine how frustrating it would be for them if they could not access and decide what to watch!
Wouldn’t it be a setback for users?
Well, thanks to efficient content discovery algorithms, this is not the case.
Let’s talk about a very intriguing concept called “Metadata”.
Despite the fact that content is king, the data behind it holds great power. The discovery of content relies on metadata management, whether through personalized recommendations, or navigation tools.
The metadata on your OTT content improves the chances of monetization since it is the viewer’s first point of contact with the content.
What is Metadata?
The metadata on a web page describes the content of a web page and helps in search engine optimization via things such as title, description, and meta tags. For OTT content, this isn’t entirely true.
Metadata serves as a discovery tool in OTT.
Using metadata, OTT content is classified within a Content Management System (CMS). This helps identify, retrieve, and relate content to each other. With more accurate content descriptions, metadata can make resource discovery easier in a library.
This results in more precise searches and recommendations.
Role of Metadata in OTT Content platform
As OTT content libraries expand, metadata adds contextual information via descriptive information like titles, descriptions, etc. as well as elements that establish relationships like tags, tags, categories, etc.
This additional information is combined with media content to enhance the user experience.
Optimized End-User experience
Metadata is most commonly used by the media industry for the purpose of creating great experiences for users. Whether the metadata relates to content or thumbnails, each of the pieces of information improves the viewer-platform interaction.
For each device and platform it supports, it creates tailored, intuitive user interfaces.
OTT Content Discovery Process
Content discoverability relies heavily on metadata, which makes it easier to link your OTT content with your content catalog. Enhanced metadata helps reduce search times, highlight lesser-known but related content, and make older content more visible by providing advanced navigation capabilities.
Experiences tailored to each viewer
Through metadata, ads can be customized to fit specific user preferences and produce personalised content recommendations in real-time based on the viewer’s preferences.
In addition, AI and ML are empowering content exploration and discovery. Many platforms are using metadata and user insights to produce interactive thumbnails, video previews, and catalogs that offer dynamic and personalized content.
Increasing Monetary Value
OTT streaming platforms have an increased understanding of viewer demographics, interests, sentiments, and context with enriched metadata.
Based on these findings, entertainment and media companies are forming new channels of distribution as a means of increasing revenue from their VOD offerings. In addition, ad-based streaming platforms can target ads to viewers according to their profile information to increase engagement.
Localised & Contextualized content
No matter what language, where you are, or what boundaries you have, entertainment doesn’t care. It is crucial to the success of streaming platforms that TV shows, movies, and documentaries are available in numerous languages, and this is more than just an indication of their uniqueness or international reach.
Content is king, and watching international content in your native language is one of the most appealing things one can do.
There are many dramas that have been subtitled and translated into several languages, such as the hugely popular Korean drama series and La Casa de Papel (Money Heist).
OTT Content Strategy
You can become a top OTT content provider if you create a content strategy that leverages this growing market:
Clearly specify your goals
You have to know what you want to accomplish before you can create a plan. The plan should be measurable, specific, and concrete.
A good way to steer planning is to ask pointed questions.
- Are you targeting any niche audience?
- Would you like to operate on a small or large scale?
- How is your content intended to be used? Are you trying to educate, inspire, or entertain?
It’s hard to achieve overall consistency if you don’t keep the purpose in mind.
Once you have a clear description of your platform, describe the goals you have for it. At what point will new features be added? In what instances should you consolidate and pull back?
In addition, determine how you will make your platform stand out from the competition. How will you set your platform apart from the other platforms on the market?
Your unique differentiation strategy must reflect your style, so make sure to write it in such a way that it reads authentically.
Explore Monetisation Options
While developing your OTT content strategy, it is important to consider these four monetization models:
- Advertising-based video on demand (AVOD)
- Subscription video on demand (SVOD)
- Transactional video on demand (TVOD)
- Hybrid models
Get to know your target audience
The key to determining what you should do is to understand how your audience will react to different outcomes. Collect and analyze data about how your audience responds so you can make the best possible decisions.
You might want to include points such as:
- What are they like?
- What content and platform do they watch?
- How do they consume content?
- How do they interact with them?
Create content that is optimized
You must review the whole OTT content in light of your viewer persona. Focus the majority of your content on your most valuable viewers. Having an abundance of content will keep your viewers loyal.
Don’t forget to include test or experimental content in your content strategy. You’ll boost engagement and excitement this way.
If you find that some content is often viewed, create more content with the same emotional appeal. But be careful not to overwhelm the market with dozens of identical videos.
Make your promotion streams diverse
By diversifying your promotional channels, new opportunities open up for you. Also, it protects you from sudden market fluctuations.
- Social media
- Email newsletters
- Digital marketing
- Enhancing reach through SEO
Invest your time and energy into the things that will have the most impact.
- Optimizing your keywords according to your niche and content
- Building a video sitemap
- Optimizing metadata,
- Selecting the correct tags,
- Incorporating keyword-rich meta descriptions and alt texts, and
- Visually appealing, readable thumbnails.
Analyze, Make Adjustments, Repetition
Managing and tweaking a strategy regularly is required to achieve sustainable success. Regular cycles of evaluating, adjusting, and repeating are needed to keep the process running smoothly.
– Analyze: Which areas are working? Which aren’t? Did it achieve its goals? How do you plan to handle upcoming changes? In what ways have previous adjustments been successful?
– Make Adjustments: Consider opportunities identified in your evaluation and implement new ideas. If necessary, keep or decrease previous adjustments. If disruptions or changes are anticipated, take any actions needed to address them.
– Repetition: Understand the overall performance of your content and assess any changes made last time around.
Building a Dynamic OTT PLATFORM content strategy requires time and consideration. Following these steps will put you in front of the game in no time.
If you want to offer a streaming platform that allows content to be easily discovered, you should make sure that your metadata is accurate and consistent, especially when incorporating content from multiple sources.
And, you can trust us to get a Meta data-driven Content Strategy – Let’s talk!