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Content Tip 345: Choosing the right images to accompany your content pieces is as important as the writing itself After all, the images are what make a first im

Content Tip 344: Choosing to diversify into too many channels (blogs, newsletters, articles, webinars etc) might prove detrimental to your content marketing pla

Content Tip 343: Use a mix of organic and paid channels to increase awareness about your brand and offerings However, ensure the two are coherent and work as a

Content Tip 342: Ensure your content strategy is designed to engage prospects and customers along the different stages of their journey – Awareness, Considera

Content Tip 341: Affix goals for different stages of your content plan, and determine specific KPIs for each goal to help you gauge the effectiveness of your ov

Content Tip 340: Consider a content amplification strategy to boost the reach of your content Channels like paid searches, advertising, social media, and referr

Content Tip 339: Remember that you have a very small timeframe to grab readers’ attention on social media Use creative, contextual imagery to make your posts

Content Tip 338: The best way to showcase authority is to present deeply researched content that answers your customers’ pertinent questions, in a way that is

Content Tip 337: Skill, budget, and time, are the primary requirements for content marketing Invest in the right resources and set aside a realistic amount of t