Content Tip 26: Some of the smarter content types are: interviews with key influencers, testimonials from satisfied customers, blogs contributed by SMEs, expert

Content Tip 25: Most content marketeers face challenges with replenishing their content pipelines Do not worry, finding a continual supply of quality content

Content Tip 24: Customer feedback is precious Use survey tools to gain insights about how well you are meeting their requirements and to identify areas for impr

Content Tip 23: Interview your clients and create podcasts or video blogs Prepare questions and rehearse if you must Use simple microphones and smartphone camer

Content Tip 22: Podcasts’ are a highly underrated form of branded content They can induce amazing retention and recall metrics when smartly weaved with a bran

Content Tip 21: Creating ‘podcasts’ is like storytelling Content-wise, humour, mystery, emotion, and anything Bollywood-centric always works in India Once

Content Tip 20: Content marketing does not require an English major Use simple, easy-to-understand language which focuses on a common challenge and offers prac

Content Tip 19: Ask your client-facing teams to note down questions, queries and criticisms they receive each day Use this data to draw insights about key prob

Content Tip 18: There is no substitute for original content and there are no excuses for plagiarism An honest, dedicated and sustained effort is required to bu