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Content Tip 323: Ensure your writer and editor are both on the same page with respect to the message that needs to be conveyed through your content 365 #Conten

Content Tip 322: Know what platforms your target audience is more likely to frequent, and focus your resources on them This can help you create a fruitful cont

Content Tip 321: Quizzes and questionnaires encourage learners to go beyond reading and memorizing, to analyse and apply the knowledge gained This makes them a

Content Tip 320: A drip email campaign is a good way to let your potential customer know about your brand and establish credibility before marketing your offer

Content Tip 319: People are more likely to share content if it mentions their hometown, place of work etc Find out who your readers are, and give them referenc

Content Tip 318: Use emails to build a connection rather than simply to market You can provide information and links to pages on your blog or website that you

Content Tip 317: Be aware of apprehensions that your customers may have about your brand, and publish content to dispel them Insider videos, articles and podca

Content Tip 316: Including social issues as part of your content strategy can help promote your brand as one with a ‘heart’ Choose a cause you believe in a

Content Tip 315: Each part of your content marketing strategy must have a defined outcome, whether it is propagating a message, drawing visitors to your online

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