Stereotypes About Fashion Writers
Fashion writing is highly plagued by stereotypes. Whether it is a thin person, plus size person, a tomboy, a metrosexual man; the mere act of using such adjectives to categorise people based on their dressing or body-type is an act of stereotyping. Similarly, there are many stereotypes when it comes to fashion writing.
What you see in fashion movies is not the gospel truth. Like in ‘The Devil Wears Prada’, we see Andrea – played by Anne Hathway, wearing couture dresses everyday to work. Fashion writers/assistants can borrow a couture dress from friendly designers once in a while, but custom-made dresses are more often out of reach for them.
Here are the most common stereotypes about a fashion writer:
Age Is Just A Number
People have this notion that fashion writers are hip youngsters. The truth is that many fashion writers are in their 30s and 40s. You don’t necessarily have to be a millennial to understand ‘Contemporary Fashion.’
Emmanuelle Alt, 51 year old, is editor-in-chief of the renowned fashion magazine Vogue Paris. She may not be a millennial but is successfully managing the magazine so that everyone takes inspiration from her.
Writing about Fashion is a cinch
Many people think that it’s easy to write about fashion because the subject is not technical enough, like writing about banking, economics, politics etc. Though Fashion writing is not about statistics, numbers or any data which are readily available; it presents challenges of its own. Writing about Fashion is a grinding task involving research, mind mapping, brainstorming about the various fashion trends to create a unique and informative article or a magazine issue and its creative layout that does justice to the designers’ work.
Fashion is neither defined by age, nor by gender. Femininity is not a prerequisite to being a fashion writer. All you need is a passion for writing and learning about fashion.
Breaking this stereotype in 2008 Dharma Production’s Dostana, Tarun Mansukhani intelligently showcased two different characters M – played by Boman Irani and Abhimanyu Singh – played by Bobby Deol, who had different orientations and personalities but were the editor-in-chief of Verve Fashion Magazine.
Fashion Writing is Everybody’s Cup Of Tea
Even though you don’t need any specific qualification to become a fashion writer, but it’s certainly not everybody’s cup of tea. A person who doesn’t understand nuances of fashion cannot write about it, despite relevant industry experience or degree in communications or media. There’s just one thing that can make you a successful fashion writer: a well-articulated sense of fashion that has been cultivated through years of research and observation.
Fashion is Just About Clothes
Pharrel Williams rightly said that ‘Fashion has to reflect who you are, what you feel at the moment and where you are going.’ Fashion is about confidence and not just vanity! Many think fashion writing is just about clothes, makeup, styling, footwear; but it’s also about building self-esteem.
Positive blogs on short-height, plus size and dark-skinned body are just what we need. Fashion writers have the privilege to make people understand that ‘they are good the way they are.’
There have been many articles on ‘Style Tips For Short Women’, ‘How To Dress If You Are Plus Size’ and ‘Colours That Suit Your Skin Shade’ that breaks the stereotype and promote unconventional standards of beauty. After all, Fashion is meant for you and not the other way around!
The fact that video content serves as an excellent marketing strategy isn’t new What is, however, is the increasing relevance of video content among marketers
The need of the hour, as you may be well aware, is an online presence that stands out and provides an excellent user experience to convert site visitors into c