What’s in A Meme?
If a picture is worth a thousand words then a meme is worth at least ten thousand!
A part of the daily diet of millennials, memes are hilarious, edgy, viral and effective pieces of communication. If done smartly, memes can help you market your content or blog better.
What is a meme exactly? It is a concept, behaviour, or idea that spreads, usually via the internet. Manifested commonly through a visual format like a picture or a video, it can also be a link, hashtag, a simple word or phrase. They can be formed by appropriating and taking out of context certain scenes or lines from TV Shows and movies.
How Can Memes be effectively used in Content Marketing?
Funny and Relevant
Memes should be witty, smart and able to tickle the funny bone. They should be easy to understand and elicit spontaneous reaction. Feel like your content is dragging? Be Like Salt Bae and sprinkle some memes on your dry blog post. Memes should be easy to create, consume and replicate. Enhance your content with the use of relevant viral memes.
Be it whining about daily life or some famous ‘foot in mouth’ moments or existential crisis, memes are sarcastic, edgy and relatable. The relatability factor of the memes makes people feel like they’re “in” on the joke. Make sure to make your content fun by including references to popular culture through memes.
One of the most clever strategies to market your content is through piggybacking on already established memes. It’s useful in connecting to the audience since the meme has an already engaged fanbase.
The world record for the most-liked picture on Instagram, previously held by Kylie Jenner, went to a picture of an egg. People went crazy over this fact and hilarious egg memes ensued. Zomato India jumped on the hype surrounding the world record Egg meme to leverage and promote their own service.
However, be sure to integrate your brand’s essence and key messages while hijacking the meme format though. Otherwise, it may end up seeming random and irrelevant.
Make sure that the memes reflect your brand voice and personality. They should always humorously capture the essence of subjects related to your brand, as this resonates with the audience and generates greater engagement. The audience doesn’t like content being too in-your-face and direct. So keep it interesting and carefully walk the thin line between promotion and engagement.
Meme culture is dynamic and memes have a very short lifespan. What’s funny right now, a few moments later, falls flat. Using memes can be a great way to capitalize on the topical content and go viral. So be fast and timely and strike while the iron is hot!
Lead Generation and Sharing-Friendly
Memes are the perfect clickbait material. People can hardly resist clicking on a funny meme. With all the likes, shares and reposts, using memes will help you generate traffic to your website/ blog and help your content get traction!
But more importantly, one shouldn’t forget to optimize social sharing! Make Social Sharing buttons like Facebook, Instagram, and Pinterest readily visible and accessible, so that visitors can share your meme easily. Adding a CTA (call to action) under the meme post helps in lead generation and conversion.
Don’t Overdo It
Don’t forget, with great power comes great responsibility! You can’t go wrong with memes of cute cuddly animals. But don’t exploit their cuteness and overdo it. Too often, brands try to tap into the meme culture to be relatable to the audience without even understanding the context of the meme and how to use it correctly.
No need to jump on the meme bandwagon just for the sake of it. In fact, you might end up with a #MemeFail if the content is irrelevant, simply unfunny or not related to your brand in any way.
For instance, a posh high-end luxury brand like Gucci posting random memes and pandering to the audience makes no sense. Memes don’t go with their brand tone and positioning and can end up having an adverse effect and they risk alienating the audience. So, it’s essential that while marketing content, memes stay appropriate and inoffensive.
To Sum Up
Your content may have 99 problems but meme-ing shouldn’t be one. Do it right, be funny and hit the nail right on the head!
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