One of the perceptions some people seem to have about content writing is that writing blog posts or articles aren’t a difficult task since it doesn’t require effort. However, contrary to popular belief, writing is not everybody’s cup of tea.
Beginners venturing into the vast content writing domain are bound to encounter some hurdles, and there are no two ways about it. However, the process of writing content need not be difficult if one is more careful to avoid the mistakes shared below.
Read on to find what those common writing mistakes are, made by writers:
– Failing To Create A Mind-Map
As a writer who is starting out, wouldn’t you feel the agony when you are unable to recollect the ideas or topics that you were going to write upon — or even the points you meant to add — later? Doesn’t matter how many good ideas you have in your head; it’ll all come to naught if you do not jot them down on a mind-map.
These maps are essential as they help you establish a link between different points or ideas that you’ve jotted down and paint a clearer picture of how you want your content to take shape before you even begin writing.
Visual Paradigm Online is an online mind-mapping tool that helps one modify, update, rearrange, or even share visual representations of your ideas/plans with someone. Besides, it has more than 30 mind map diagram templates available for free.
– Focusing On Quantity
In the eternal debate between Quality vs. Quantity, although ruling out quantity is not at all recommended, doing so at the expense of quality is downright criminal. Using five words which can be described in two, or three sentences which can be described in one not only comes across as heavy or sloppy, but also may result in readers losing interest in reading further.
Quality content, therefore, is what keeps the reader glued to your article. As a beginner, ensure that your blog posts/articles adhere to a quality standard before you commit to delivering a certain number of pieces.
– Not Paying Attention To SEO
Your job is not done after you published your article. You need to attract people to read what you’ve painstakingly published. And this is where Search Engine Optimization or SEO comes in to help you reach out to your target audience. Incorporate relevant keywords and sentences in your article that you think potential readers will search for when they’re browsing the internet.
Forgetting the keywords, META content, and tags are obvious mistakes that beginners tend to commit. Additionally, promoting blog posts, articles on social media is the key to generate traffic, increase visibility, and improve reader engagement.
According to a study, 93% of online experiences commence with search engines; and 57% of B2B marketers claim to have got more leads through SEO than any other marketing initiative. This proves that SEO is the most powerful tool to attract readers to your content.
– Writing For Too Wide An Audience
Writing, as an art form, is always targeted to a wide and diverse audience. However, you have to keep in mind that writing content for a brand or company requires you to have a specific target group set in mind.
Targeting a group of potential clients and buyers will help you not only set the right style and tone for your piece, but will also fetch you a higher number of readers whom you can convert to buyers/subscribers.
A B2B study found a decline in content marketing performance by 8%, and the cause was attributed to lack of clarity on the concept of content marketing effectiveness and success. Niche content has been found to attract greater audience.
Research, List, “How-to” etc. type of articles are a great way to connect to the readers as well as attract new ones, with a study having observed that “How-to” articles generate 55% more traffic than other post genres.
– Failing To Proofread
One of the gravest mistakes that can be committed in the process of content writing would be to not proofread the piece you’ve written. Even an experienced writer can commit mistakes like missing punctuation and silly typos.
If publishers find typos such as grammatical, punctuation errors, or even missing words in your manuscript, the chances of it going beyond the editor’s desk is as good as nil. Therefore, the importance of always proofreading your articles before submitting them absolutely cannot be ignored.
Tools like Grammarly, Hemingway Editor, Ginger are a great help to check the typos and these online tools even help you to make your content more lucid and concise. Learn more about these online tools here.
– Using Jargons
Apart from technical whitepapers, using jargon is a strict No-No for any form of written content. Remember that you are not writing for the professor whose article you just read, or the expert you just interviewed. Your target audience plays a very important role in tuning the content in a relevant tone.
Difficult words which need a trip to the dictionary while reading, can be a complete turn-off for your readers. They might end up leaving your site. The best practice is to write simple, impactful sentences, rather than long ones with jargon.
– Forgetting to Quote Sources
It often happens that we take statements, phrases, statistics, graphs from an already existing content piece. It is crucial to cite the sources properly and give due credit to the original writer, even if you have taken a fragment of a sentence from there.
If you have not quoted the sources properly, you might invite plagiarism accusations, and if convicted, you might have to deal with penalties in a Court of Law. Also, your professional and ethical credibility is at stake if you miss out on giving credits and reference links.
In addition to the above-mentioned points, not updating your blog posts frequently or replying to comments on your blog posts can be big mistakes that can hamper your blogs’ visibility. On other hand, building an emailing list and sending regular newsletters about your latest posts would do wonders to attract more traffic to your blog.
Thus, to start a career in content writing, possessing just the linguistic acumen is not enough; one needs to master the various nuances and nitty-gritty which are also called, ‘Tricks of the Trade.’
At LexiConn, our team of experienced writers, editors, and subject matter experts guide you through the vast world of content writing across several domains, while ensuring that it is error-free. Contact us to know more about our content writing services or to know how to make a bright career out of your passion for writing.