Do you want to become a better content writer?
It may sound like a difficult task, but in reality it is a simple one. Writing is a craft in which everyone engages. Whether drafting emails, chatting on WhatsApp, or creating grocery shopping lists, we all are writers by default. Only for some, it is a profession, and for some, it is not.
Good writing is all about how much time you have spent practicing it. With each write-up, your pieces will only get better.
In this blog, we will provide you with 17 content writing tips that will assist you in becoming better at this art.
17 Content Writing Tips For Writing Better Content
Here are some content writing tips you can follow to become a better content writer.
1. Read As If Your Life Depends On it
‘Read as if your life depends on it’ is an advice that almost every great writer offers. If you read consistently, you will see a difference in your thought process and begin to think more like a writer.
Reading pushes your mind to distinguish between good and bad writing and helps you discover new words and phrases for your writing endeavors.
By developing a reading habit, your brain will become wired to distinguish between good and bad writing. Also, reading will help you discover new words and phrases which you can use in your write-ups.
Read everything on which you can get your hands on. Reading a lot of fiction will give an idea about creative ways to structure sentences and narrative, while non-fiction will provide you with a concise way to pen down your thoughts.
You should also read content from different brands and their competition. Reading these online articles will give insights into what kind of content top brands and businesses prefer, which will help you make intelligent writing decisions while drafting your articles.
2. Write, Write, And Write
Once you have developed a reading habit and start going through a lot of content online, the next step is to write consistently. The only way to achieve mastery of something is by doing it over and over again. This practice will make the creative part of your brain more active, and you will gain more proficiency as time passes.
Practicing writing is not about condensing random words on a word document. You will have to meticulously construct sentences that drive readers to go through the whole write-up in one go. It will not be an overnight phenomenon; time and effort are required to attain such writing abilities.
That is why it’s okay to write little, but make sure that it has the quality to retain the audience’s attention.
3. Maintain A Proper Flow
Learning how to construct sentences beautifully isn’t enough; if the flow of your content is not making sense to readers, it won’t make any impact. Therefore your content must maintain a proper flow so that the readers are not lost in between.
To give your articles a logical structure, break them down into different sections like introduction, body, and conclusion.
- The introduction gives an overview of the topic covered in the article and explains what’s in store for them. Introduction can be considered one of the most important sections, as depending on it, readers will decide whether they continue to read the article. That is why you need to make sure it can entice the reader to complete the read.
- The body is where you write the actual content and deliver the information that the reader expects. Each sentence you write should build upon the previous points, and all the points that are redundant to the article or story shall be removed.
- Finally, conclude your article by summarizing the essential points of the article.
4. Create Your Unique Style Guide
Every brand and business creates their writing style guide to establish some ground rules for writers. Some journalism companies advise their writers to avoid exclamation points and insist that they do not use any word other than ‘said’ to quote someone.
Similarly, you can make up a style guide for yourself and create a unique writing style that can be recognized by your readers instantly. You can refer to guides by companies like Mailchimp, Sprout Social, and Microsoft for getting an idea on how to make a style guide.
5. Minimize the Usage of Adjective & Filler
Always keep your content simple and don’t use fancy words. Your goal should be to give a clear message to your readers. Using grandiose vocabulary just to impress the audience won’t take you anywhere.
Different types of content require different ways of writing it and there is an audience for each category. Therefore, if your goal is to write for an audience with a background in English literature, you can display your command of the vocabulary; otherwise, use simple words to keep your point.
Whether it’s a blog post, social media post, or ad copy, minimize the usage of adjectives and descriptive words.
6. Include Keywords
Keywords or keyphrases, in the context of Search Engine Optimization (SEO), are the most searched words by people on search engines like Google and YouTube. As a content writer, you want to include these keywords to rank your content higher in the search engines results.
Include keywords that will get you visibility; extensive research will be required to find the appropriate keywords. These keywords will also give you an insight into what kind of content your audience is searching for on the internet, and you can write content accordingly.
There are different categories of keywords. Primary keywords are the most searched ones, so using them at the start of your content can push your article higher in the search engine ranking.
There are various tools available online that can assist you in finding the right keywords for your content. Some of the free SEO Tools are Google Keyword Planner, Keywords Everywhere, and Keyword.io. In the paid category, SEO tools like Semrush & Ahrefs are the popular ones. You can also use these keywords tools to discover content ideas.
7. Maintain Appropriate Keyword Density
Keyword density is the percentage of keywords used in your content. The ideal keyword density is debatable, but it is usually advised to maintain a keyword density somewhere between 2 to 3 percent. The keyword density can also be increased upto to 4 percent if the primary keyword is too competitive.
Adding appropriate keywords and maintaining the density is a part of search engine optimization (SEO), which requires different skill sets. Sometimes even the best of writers have a hard time figuring out how to write SEO-friendly content.
It would become easy for you to write SEO-friendly content if you learned the skill from an online course. There are lots of websites that offer such courses for free, like Coursera.
Note:-If you just dump your content with keywords, Google will mark it as spam, and the content will not appear in the google search results.
8. Understand Your Audience
Still here? It looks like you are taking the right steps to become a better writer!
To become an even better content writer, you need to understand what your audience likes and dislikes. You should have an idea about what topics they will be interested in reading.
The tone that you will choose for writing your content must be relatable to your target audience. For example, if you target business owners; using a too-casual tone in your articles won’t encourage them to read the content until the end. For such a mature audience, an authoritative tone will be the right choice.
Knowing the channels or social media platforms your audience uses the most to maximize your content’s reach is also important. Otherwise, you won’t get the views that you were hoping to gain.
Thorough research is required for getting your target audience to read your content. Therefore, make sure you spend a reasonable amount of time researching and writing content that resonates with the audience.
9. Tell a Story
Telling something through stories is one of the most effective ways of communicating information engagingly, and it can get your audience hooked to your content.
You can help people understand complex ideas with the use of interesting characters and a gripping plot. It can give clarity about the topics along with real-world applications.
But, is curating a story so easy?
Agreed, story writing is easier said than done, but more people will be interested in your content if you develop this skill.
You can start by building a real-life customer experience in your writing. Start by explaining the problem that the customer is facing and what solution is applied to solve it. After that, find a way to relate these problems to your readers.
The human brain is hard-wired to take in information through stories. So, focus on narrating your blogs through stories if you want to become a successful content writer.
10. Make Your Articles Easy To Skim
Many people want to go through the information as quickly as possible. These readers are called skimmers. You want these readers to absorb all the information with ease. Therefore, you need to write your articles in such a way that it is easy to skim.
To do so, you need to write clear subheadings so that the readers know what to expect from each section. Make sure that you avoid clickbait subheadings and titles. It will upset your readers, and they may stop reading your content.
By making your articles easy to skim, readers can directly jump to the information they want and save their time. It builds trust with your audience, and they will be looking forward to reading more content from you.
11. Follow ‘Less Is More’ Saying
Don’t write ten words when five words can do the job. Try writing short sentences that will convey your ideas more efficiently than long sentences. It also makes your article more skimmable.
Even when most of the sentences are removed from your article, it should still make sense. You can follow this rule to make your writing strong and use as few words as possible to practice it.
Be hard on yourself while cutting down words. A good writer can explain his thoughts in fewer sentences. Readers online also don’t enjoy going through lengthy write-ups and can sometimes get lost if there are too many words or sentences that explain the same thing over and over again.
One of the ways to create short content is by assigning word count to each section and then trying to convey your message within it. For example, if you want to write a 1000 word article covering four different topics, divide the article into four subheadings and write 200 words for each. Dedicate the remaining 200 words for introduction and conclusion.
12. Take a Brief
Before writing for any client, it is good to get a brief of their expectations for the content. It means getting a clear idea of the word count, tone of content, structure, and several other things like these.
The key to writing quality content that meets the demands of the target audience and your client is by clearly laying out the brief. Brief is meant to make your content better, and if established with a proper understanding, it will prevent you from creating subpar content.
If you are writing for your own blog, it is essential to lay out a personal brief for yourself. Here are some of the points that you can include while creating your brief.
- Know why you are writing the piece and who your target audience is.
- Assign appropriate word count to every article and stick to it.
- Research the statistics and facts that are suitable for your topic.
- Draft a call-to-action for your piece.
For writing good content, a brief with a proper writing plan should be created; it allows you to work with a clear mind when you start writing.
13. Edit Your Pieces
After finishing the first draft, you need to edit your write-ups and make the necessary changes. Be brutal while editing your piece; anything that is redundant should be omitted.
As explained earlier, your goal should be to explain things with minimum sentences and words. When you are editing, keep it in mind and make your content more readable. Editing can be a tedious task sometimes, but an important one nonetheless. So don’t slack off while doing the edits, and always aim to make your content better.
14. Proofread Your Write-ups
Proofreading your articles before publishing is an important step. Even the world’s greatest writers sometimes make typo errors, which are a massive turn-off for the readers. It gives the impression that you are lazy, and creates distrust among the audience.
Read your article aloud to ensure that you don’t miss out on any grammatical and spelling mistakes. It will give you an understanding of which sentences sound weird and need edits.
While proofreading, don’t just skim through the article. You need to go slowly and read every single line carefully to identify the errors. Highlight sentences that you think can be improved, and make changes in them. If you ever get confused between whether to remove a sentence or keep it, always cut that sentence out.
Continue proofreading the article until you think every sentence is perfect for your topic.
15. Take Frequent Breaks
Writing is a process that can exhaust you mentally; therefore, it is vital to keep refreshing yourself by taking frequent breaks. It also helps you to look at your article from a new perspective.
Give yourself enough time to do the re-writes. Just make sure that you don’t delay the work till the last minute. It can be very stressful to work on your edits when you are too close to the deadline.
Because of this, you can miss out on the parts that require reworking, and your content’s quality decreases.
16. Be Hungry for Feedback
Every writer needs to be open to criticism, as that’s the only way to improve this craft. You should not take any feedback personally, but most authors quickly get offended if someone gives them negative comments about their work.
Remember receiving negative feedback doesn’t mean that you are a terrible writer. It simply means that your writing needs to be polished for a better reading experience.
If you cannot hire a professional editor for writing suggestions, turn to colleagues and friends for feedback. You can also request an experienced professional writer to comment on your work for free. Just remember to express your gratitude after they share their feedback.
You should take feedback from your target audience and the company or client you are working with. Ask people to explain what they liked and disliked about the article and keep those points in mind while writing your next piece.
17. Don’t Give Up
It might sound a little philosophical, but ultimately your persistence in becoming a better writer will make you a better writer. Initially, you might not get the desired results by following the above tips, that doesn’t mean you should give up on your dream.
Keep on trying these steps again and again; one day, you will see all your hard work paying off.
Bonus Tip 1: Don’t Make Changes While Writing
Don’t make edits to your article while you are writing the first draft. Making changes on the get-go can be very confusing. In the first draft, your aim should be to jot down all the ideas that were floating in your mind.
The idea of making changes while you are writing your first draft may seem like a good way, but in reality, you lose your writing rhythm and train of thought. This method is very time-consuming, and you can sometimes also get frustrated.
That is why you should first focus on finishing the first draft, and then do the necessary edits.
Bonus Tip 2: Stay Updated
As a content writer, you need to stay updated with the latest information regarding the domain for which you plan to create content. It will help you create content much more efficiently, and save you time from doing extensive research every time you have to write an article.
Content Writing Resources
There are many tools and software available online that can assist you in writing quality content. Here are some of the popular ones that you can use:
Grammarly: Grammarly is a tool that can help you with grammar proofing and avoid spelling mistakes in your writing.
Google Docs: Google Docs is a tool that many writers use. It can also be used alongside Grammarly. The tool makes it easy to collaborate with other writers as they can do live edits and leave suggestions and comments on the doc.
Hemingway Editor: Hemingway Editor is another popular tool that aims to bring more clarity to your writing. It indicates the readability of content and highlights the sentences that need to be edited for better understanding.
Pomofocus: Pomofocus is a timer that aims to improve your focus and be more productive while doing any task. It also rewards you with short breaks after you have worked for a certain amount of time.
Semrush SEO Writing Assistant: This tool helps in writing SEO-friendly articles and determining the readability of phrases. The Semrush SEO writing tool also allows you to maintain uniformity in the tone and omit unnecessary sentences for your article.
You can begin creating quality content by following the expert tips mentioned in the blog. Reading and writing every day is a must-do activity if you want to be one of the best in the market. There is a chance that you can be outclassed by creative writing students, English literature professors, and journalists.
However, by daily practice, you can become as good as any world-famous writer you know. It may take some time, but with consistency and patience, such growth is quite possible.
LexiConn is always looking for writers that believe in improving themselves every day. We provide all the tools that are necessary for writers to uplift the quality of their content. Begin your content writing career by working with LexiConn.