Are you thinking of kickstarting your career in Content Writing? Well, you seem to be smart enough to pick this as your career choice. Apart from being a trendy career choice among millennials, it is the gateway to becoming a digital nomad – i.e., working remotely for firms and clients across the world from the comfort of one’s home.


Quite relatable to the popular Sales & Marketing jargon ‘Customer is the King’, the digital era has proved that ‘Content is the King’ and Content Writing is one of the most efficient stems of marketing ever since the evolution of new media.


To be able to weave your thoughts into understandable, relatable, and creative content is an art. While it does not come naturally to all, there are certainly many ways that can aid aspiring writers to master the skills required for this career. This article will highlight some of the most popular and Free Content Writing Courses that can help you hone the skill-set essential to making a career in Content Writing.


Types of Content

No matter the nature of your business, your customers are bound to be present online. To remain in touch with them and keep them engaged with your products and services, you need to reach them through different channels and various content formats.


A few of the most popular types of content writing or content channels are listed below: 

Content writing encircles various forms of text-based content. Some of the most common formats are:

Before learning a particular Content Writing Course, you must know what content you would like to write. Doing so will narrow down your search for the best content writing courses suited to your requirement and writing style.


Free Content Writing Courses

To help you choose the apt course as per your need and liking, we have shortlisted some of the best-rated and free content writing courses for you. Thousands of working professionals have benefited from these learning resources that will help you excel at content creation and marketing.


These training courses are suitable for beginners, intermediate level learners as well as experts. You may also be interested in learning about the best content writing courses online.


1. Copywriting Quick Start: Top FREE Writing Tools & Hacks (Udemy)

Udemy offers a wide range of highly effective content writing courses for those who wish to kick start their career in the fast booming field of content writing.


The mentors of these courses hold years of experience in content development and marketing strategy. Students will get to learn various tools that will help in creating content effectively without much hassle. Additionally, the course provides WordPress tutorials to help you learn how to organize your content and publish blogs.


Duration: 35 minutes

Instructor: Tylor Speegle

Skill level: Beginner to Intermediate


What You Will Learn –

  • The tactics of writing viral copies
  • Use of the best and most popular Copywriting tools and hacks
  • Generating an endless amount of unique blog ideas
  • Creating Killer Headlines
  • Finding the perfect word for any situation
  • Writing a persuasive marketing copy

Start freelancing at your pace and become a pro at blogging and content writing by registering for this course by clicking here.


2. Content Marketing Certification Course (HubSpot)

This exhaustive certification course by HubSpot consists of 52 videos encompassing 12 lessons plus 11 quizzes. Individuals wanting to learn content marketing can register for this free certification course and amplify his content writing skills.


This course will help you devise methods for content creation using resilient workflows. Further, you will also learn how to develop content that tunes well with your reader base and serves the purpose of SEO.


Duration: 6 Hours

Instructors: Lindsay Thibeault, Abigael Donahue, AJ Beltis, Guillaume Delloue, Justin Champion, Matthew Howells-Barby, Corey Braccialini

Skill level: Beginner, Intermediate, and Expert


What You Will Learn –

  • Understand the basic framework for content generation
  • Give a voice to your content
  • How to blog effectively and improve search engine rankings
  • Learn techniques of video content creation
  • Promote your content across multiple channels
  • Analyze data to plan upcoming marketing campaigns
  • Repurpose content that both humans and search engines will love

Learn the various techniques of repurposing your content by availing the benefits of this course by registering here.


3. Free Content Marketing Courses Online (LinkedIn Learning)

LinkedIn Learning offers a series of 59 courses and training programs to cater to your content creation and marketing needs. These courses focus on the various content channels and forms such as social media, podcasting, storytelling, newsletters, etc. There is certainly a lot to learn based on different levels of difficulties. 


One of the popular courses available on this platform is ‘Storytelling Online Class’, the details of which are as under:


Duration: 1 Hour

Instructor: Shane Snow

Skill level: Beginner to Intermediate


What You Will Learn –

  • Core elements of the established storytelling framework
  • Fundamental features of Storytelling with the help of examples
  • Using stories to make effective documentation and presentations

Click here to learn this course now to build stronger relationships and connections with your online audience through the art of storytelling.


4. Hands-On Writing: Tips, Tools and Real Content Examples (Skillshare)

This e-learning website offers a lot of content development course choices to you, whether its fiction, non-fiction writing or use your writing skills to enhance your career in various domains. Some of the trending topics include, six steps to building a successful writing habit, fundamentals of storytelling, creative expression through journaling and planning. 


One such exciting course is ‘Hands-On Writing: Tips, Tools, and Real Content Examples’


Duration: 3 Hours and 20 minutes

Instructor: Alexandra Cote

Skill level: Beginner, Intermediate, And Expert


What You Will Learn –

  • How to overcome your writing blocks
  • Keep readers focused using specific hacks
  • Create your environment to practice writing killer content
  • Apply SEO best practices and rank higher on Google
  • Use of the best writing tools available online

Click here to get access to these short, to the point, and easy-to-understand lectures on developing your content writing skills.


5. Content, Advertising & Social IMC (Coursera)

Want viral content, don’t you? Creating content that stands out in our increasingly oversaturated world is a difficult task and a skill hard to master.


This course will teach you how marketers successfully navigate today’s media landscape and why engaging content is effective for social media marketing.


A panel of experts will conduct this course with an integrated who/what/where approach that utilizes platform-specific content creation and development required to increase your market share. This course also teaches integrated marketing communications strategy and gamification tips to keep your audiences coming back for more. You will also learn about the secrets of advertising on Facebook and other social media sites.


Duration: 8 Hours

Instructor: Randy Hlavac

Skill level: Intermediate


What You Will Learn-

  • Importance of content in Social Media Marketing
  • Use of Free Social Media Marketing Toolkit 
  • How to develop platform-specific advertising messages 

Click here to access this insightful course that teaches the real-world application of some highly effective social media strategies.


6. Semrush Content Marketing Toolkit Course (Semrush)

This online free content writing course is designed to help you improve your content marketing skills. It is essentially a series of simple video lessons supplemented with materials for further studies and research. 


The evaluation method is through quizzes and tests. You can either take an exam after the course to obtain a certificate or straight away evaluate yourself without attempting the course. 


Duration: 3 hours

Instructor: Ashley Segura Ward

Skill level: Beginners to intermediate


What You Will Learn: 

  • How optimization tools can help create a robust content strategy 
  • Cashing in on free content writing tools for your content topic ideation
  • Methods and practices to enhance the reach of your content 
  • Monitoring content performance, i.e, evaluating preferences and trends among the target audience and managing content schedule using a marketing calendar

Click here to get expert tips and advice on using this toolkit to maximize your content marketing efforts.


7. Editing and Proofreading Masterclass (SkillShare)

This 2-in-1 course provides unmatched expertise on proofreading and editing your online content through a series of crisp and time-saving videos.


Duration: 3 hours 49 minutes

Instructor: Nitay L

Level: Beginner


What You Will Learn:

  • Proofreading tips and editing techniques from experienced professionals
  • Guidance on getting gigs in the freelance job market
  • Turn weak writing to writing that sticks you to the page
  • Editing Plots
  • Fact-checking

Bring your knowledge of proofreading and editing to a whole new level through a series of fun video lessons by clicking here.


8. Get Paid to Write Online 

Are you desperately trying to escape your 9-5 job? Interested in freelance, but don’t know where to start? Here is a course that can help make that happen. This is a free 6-day email course that caters to practical ways to land online writing jobs. Each day for six days in this course, you will receive a new lesson delivered right to your inbox.


These lessons won’t teach you how to write or apply punctuation and grammar in your online content, and you will learn the six action steps that can help you fetch lucrative online writing jobs quickly.


Duration: 6 days

Instructor: Elna Cain

Level: Beginner


What You Will Learn:

  • Turning passion into income as a writer
  • Writing samples from the scratch
  • Ways to have consistent writing work and projects as a freelancer 
  • Places to hunt freelance writing jobs
  • How to land multiple writing projects instantly 

Join thousands of aspiring writers and get paid to write online by clicking here to avail this course for free.


9. The Strategy of Content Marketing (Coursera)

This course will teach you the core strategies that content marketers use to acquire and retain their customers profitably. Specifically, you will learn to write a compelling copy, use a strategic framework while writing, and use content marketing to build a professional brand and authority.


Duration: 19 Hours

Instructor: Sonia Simone

Level: Intermediate


What You Will Learn:

  • Importance of Content Marketing
  • The critical relationship between authority and audience 
  • Crafting a Content Marketing Strategy
  • Two Keys to Creating Irresistible Content
  • Email Marketing (How to Click Send and Grow Your Business)

Click here to learn how to put the ideas presented to you into action and build your brand through content marketing.


10. Secret Sauce of Great Writing (Udemy)

This short and unique course teaches you the essentials of excellent writing and is undoubtedly a very popular online content writing course. You’ll need just around an hour to learn how to add the “secret sauce” to your writing — putting you way ahead of other writers in your profession or industry.


Duration: About 40 minutes

Instructor: Shani Raja

Level: Beginner to Intermediate


What You Will Learn:

  • To incorporate clarity and simplicity in your content
  • To write content that stands out
  • To establish a firm grasp on elements of great writing 
  • Self-evaluation techniques for enhanced improvement

Click here to learn this course to quickly identify weaknesses in your writing and understand how to fix and improve them dramatically.


11. What You Need to Know as a Freelance Writer (Skillshare)

Offered by Skillshare, this short course covers the basics and tips useful for freelance content writing by imparting exciting lessons on how to thrive in the industry as a freelancer. This is one of the best online content writing courses for freelance content writers.


Duration: 49 min

Instructor: Marisa Donnelly

Level: Beginner 


What You Will Learn:

  • Creating your portfolio
  • Establishing your brand
  • Crafting resumes
  • Skills to land clients 
  • Writing compelling content
  • Pitching to clients
  • Networking 

Click here to master the skills to land clients, write compelling work, and thrive in the writing industry.


12. SEO Training (Udemy)

If you have aced the technique of writing original cohesive content across different genres, this course should be your next move to enhance your content writing career. Search engine optimization (SEO) and content marketing are closely integrated. An SEO-oriented content has better rankings on search engines, and hence better-targeted readership.


Duration: 2 hours 33 minutes

Instructor: Eric Schwartzman

Skill Level: Intermediate to Expert


What You Will Learn:

  • To integrate SEO into online and offline marketing initiatives
  • About SEO vocabulary
  • Keyword discovery, selection, and validation
  • Most effective SEO strategies
  • White hat vs. black hat SEO
  • On-page and off-page optimization
  • How to use Google Analytics
  • Keyword themes for SEO

Take your content writing career ahead by equipping yourself with SEO skills by clicking here.


13. Good with words: Writing and Editing Specialization (Coursera)

The essential thing content creators can do to improve their effectiveness is ‘become good with words. This course targets the writing side of that recommendation. The skills it focuses on include everything from arranging complex information in a reader-friendly way, giving and receiving high-quality feedback, and consistently hitting deadlines. 


Duration: Approximately four months to complete (Suggested pace of 4 hours/week)

Instructor: Patrick Barry

Skill Level: Beginner


What You Will Learn:

  • Creative ways to use syntax
  • Techniques for adding nuance to your sentences and slogans
  • Tips to help you punctuate and paragraph like a professional
  • Habits needed to complete both short-term and long-term projects

Click here to learn the mechanics and strategy of effective communication by enrolling in this course now.


14. Advanced Content and Social tactics to optimize SEO (Coursera)

This course helps you discover the interconnection between content marketing and social media ecosystems and leverage it as a part of your SEO strategy. Additionally, it also teaches you how to use influence marketing to establish a website’s authority.


Duration: 18 hours

Instructor: Patrick Barry

Skill Level: Intermediate


What You Will Learn:

  • How to build your optimized links
  • Choosing the appropriate social media platforms for your intended audience
  • Ability to define what influencer marketing is and the role it plays in driving reputation and visibility
  • Identifying great content, analyze which content gets the most shares, and create world-class content of your own

Get a firmer grasp of content marketing tactics by registering for this course by clicking here.


15. Become a Better Blogger by Skillshare

Starting a blog is easy but maintaining content quality and engagement with readers on a blog is challenging. This course comprises 12 videos (57 minutes each) that enable you to learn the basics of how to be a better blogger.


Duration: 57 minutes

Instructor: Andrea Gaoulet

Skill Level: Intermediate


What You Will Learn:

  • Creation of quality content on a regular schedule
  • Tracking publication and content marketing efforts
  • Capitalizing trends and increasing content visibility

Kick your blogging efforts up a notch by availing of this excellent course by clicking here.


Skills Required for Content Writing

Irrespective of what kind of content you are writing or whom you are writing for, to have a flourishing career in content writing, you need to imbibe several parameters in your skill-set to be good at the game. Let’s have a look at the most desirable content writing skills:


1. Strong Research Skills

Good research is the key to good content writing as it adds credibility and value to your content. Finding trustworthy and exciting information from reliable sources online is essential and helps you create relevant and unique content for your readers.


2. Adaptability

For a content piece to stand out, the tone and style of the writing must fit into the theme or the idea of the topic. Writing a white paper requires different parameters as compared to crafting a blog post. As a content writer, you must strive to learn more and more writing styles to be able to bring value to your creations.


3. Uniqueness

Plagiarism is taboo in the world of content. A good content writer is expected to present content that has been crafted with originality. So, try making your content as original as possible by putting the researched information, ideas, tips, and theories in your style.


4. Understanding of Search Engine Optimization (SEO)

Even the best content is useless if the targeted readers are not able to find it. This makes it essential for the content writers to stay updated with the SEO basics and craft SEO-friendly titles, descriptions and keywords effectively to create the visibility of their content.


5. Ability to meet deadlines

A successful content writer builds his reliability by delivering high-quality content promptly and within the deadlines suggested by the client. Good time management is also essential to help you determine how many writing jobs you can accept and reject and deliver on time. 


6. Editing

First drafts are rarely perfect. Professional editing skills require patience, discipline, and a good eye for detail. In addition to grammar, spelling, and punctuation, a content writer must repeatedly look for redundant points and overused words if you spend more time editing than writing. Remember the saying, ‘There is no great writing, only great rewriting.


7. Social Media Knowledge

Considering as many as 3.78 billion social media users worldwide, it is vital to know the ins and outs of social media platforms where audience engagement is exceptionally high. Having a good understanding of this helps the content writer connect better with his readers.


8. The Ability to Get Focused

Writing requires focus, and this can sometimes be hard to find. During the hour of work, a content writer must essentially get rid of distractions and focus on the project he is working on. Doing so will help him align and organize his thoughts successfully into creative writing.


Being a content writer comes with great perks like having the flexibility to work from your home, the freedom to decide what topics you want to write about, and many more. But the job isn’t always an easy one, and there are a few areas of expertise you need to have to be successful other than just being a great writer. 


Deciding which content writing course to undertake to enhance your existing skillset depends upon the level of professionalism, relativity, and conciseness of your work. Therefore, choose your course wisely and get going to enjoy the fruits of the same in your career enhancement.