Understand tech and love to write? Here are 5 skills essential to making a career…
New technologies and their applications are evolving rapidly. Organizations working on cutting-edge ideas need to engage subject matter experts who understand their offerings and help them articulate its features, benefits, and use cases comprehensively.
A Technical Content Writer is a professional content developer responsible for communicating technical information to a well-defined audience – which generally comprises business decision-makers.
Technical Content Writers essentially create marketing content like white papers, technical case studies, and thought leadership articles. They work closely with brands that are focused on cutting-edge research and technology to understand new developments in the technical field. Based on this, they create technical white papers and case studies to address the challenges and present solutions for technological advancement.
Hence, there are umpteem opportunities for curious specialists who can combine technical knowledge and writing ability to induce action. Read on to know more about the skills essential for a technical writer…
1. Research Skill
A good technical writer is expected to be an expert on every technical topic. However, it’s vital that he/ she is skilled and willing to conduct secondary and primary research to collate accurate information on that particular topic.
A targeted Internet search, reading case studies/ articles already published on that topic, details provided by the clients, and using multimedia sources like YouTube videos can help the writer understand the topic thoroughly, thus improving the depth and relevance of the content he/ she creates.
2. Technical Knowledge
While technical knowledge is something that a candidate may accumulate during his/ her formal education, one can also gain such expertise from practical work in the field
A technical writer must have a working knowledge of topics like artificial intelligence (AI), Machine Learning (ML), data engineering, cyber security, SaaS, NLP, DevOps, Agile and cloud computing, to name a few.
Unfortunately, a mere “interest” in these fields is not enough. Not even to get started. One needs a solid understanding of how these technologies can benefit businesses. Aspects like features, benefits, comparisons, applications, challenges, and implementation processes should be thorough.
3. Command Over the Language
In order to write an engaging, grammatically correct, and easy-to-understand article, the writer must have language expertise. Although technical write-ups are generally to the point and free from flowery language, the writer needs to strike a balance between providing information and being preachy. It’s essential to make the article compelling to read while maintaining the essential information.
Given the nature of the target group, a technical writer is always required to use the appropriate tone. The level of maturity, depth, and relevance are key aspects that one needs to focus on.
Most of the content created by a technical writer is aimed at CTOs, CIOs, CMOs and CEOs, or people directly reporting to them. The aim of this writing is to tell the reader something they don’t already know. Which is easier said than done.
Hence, a technical writer needs to have a good understanding of the pain points that the audience has, and how the product/ service/ technology being described can help overcome the challenges.
For example, a technical user manual should talk about step-by-step details of how to use a product or service without getting into any complex attributes of the product. On the other hand, a white paper will work best with detailed explanation of complex issues.
5. Authenticity and Versatility
Authentic information, well-referenced data, and original writing are the hygiene factors for B2B writing. Actually, for any writing.
An ability to create visual information (infographics) can take the writing (and the user experience) to the next level.
Also, content today is not limited to the written word. Formats like videos, social media posts, presentations, webinar themes, and the likes are being explored and expected. A versatile technical writer needs to have the ability to adapt a longer piece (content repurposing) into engaging shorter formats.
If you think you have what it takes to become a technical writer, or if you are already one, we’d love to work with you! You can associate with us on a Full-time or Freelance basis. Read more about working at LexiConn and apply to us online. We look forward to growing together.