Why Blogging for Business
If you know digital, you know that ‘blog traffic’ is just a vanity metric. The primary goal of your blog writing activity should be to acquire customers!
Blogs help your prospects find your website on Google, just when they are looking to buy.
Word of Mouth
Useful and unique blog content gets shared on social media and among like-minded people.
Blogs can be used to align your company and its products to your prospect’s requirements.
Authoritative content educates readers in your organization, and your industry, while winning backlinks.
How we create blogs that add massive value to your readers
Here are a bunch of simple and highly-effective insights that our blog writing team has perfected over the years.
Subject Matter Expert
Don’t start writing a blog without a seasoned SME by your side. Real content comes from real insights.
Offer unique content with statistics, case studies, and graphics so that more and more people link back to you.
Keep it Simple
Your readers should feel like they are talking to a friend. Be short, use bullets, add visuals and avoid jargons.
Write headlines that are interesting, accurate, and add value. Readers click on blogs that are clear about their agenda.
Structure Your Writing
You’re writing a business blog; being predictable is great. Establish the scope with the Need, Solution, and Proof flow.
Writing blogs for business starts with an outline, and requires fact-checking and language reviews.
BUSINESS BLOG WRITING MYTHS
Honestly, Blogging Might Not Be For You
There are just too many myths about blogging. Here are some of the popular ones that we try to bust.
Blogs are for All
If you do not have the resources to commit to a blogging schedule, opt for evergreen content such as guides.
Nah. Blog when you know you can add massive value. Quality always triumphs over volume.
Trust Your Gut
Please don’t. Use some of the awesome SEO tools to identify popular topics, top keywords, and resources.
Good Content Wins
You wish! Getting even a great piece of content noticed can be difficult. It requires conscious efforts.
Listicles Get Traffic
There is no such magic pill. In fact, research even suggests that listicles can mess up your ability to concentrate.
Write Longer Posts
Write more only if you need to. Please don’t make it a goal. Instead, focus on quality, relevance, and depth.
Blog Writing Strategy for Searcher Intent
The most effective way to optimize (on-page SEO) a blog or a web page for a given searcher intent is to write about topics that people are actually searching for!
Keyword Density is Dead
Google no longer scans your blog (or your web page) for the exact keywords. Instead, it considers the intent and contextual meaning (and we love Google for this).
Place the most important words within the page URL, Title, Headline, and the page content. Feel free to use synonyms.
Stay updated and informed about the latest in content marketing with our business blog, covering insights, tips, and emerging trends.
Recommended by folks who matter!
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"I am glad we engaged with LexiConn for our academic content development requirement. The team surpassed all our expectations and delivered a stunning quality product, instructionally sound and academically rigorous. Interactions with the team were always polite, thought provoking and reassuring belying the furious pace of development that must have been required to develop over 100 hours of content in strict timelines. Thank you LexiConn."
OD Professional, TCS
"My experience working with LexiConn was very pleasant. They are a team of sound professionals who are committed to completing the job at hand. The writers provided were domain experts in financial writing, and the project management left nothing wanting. LexiConn is thoroughly professional, and rarely waste your time. They are a reliable content partner."
Associate Creative Director
Indigo Consulting (Aligned to Leo Burnett)
"LexiConn has a bunch of very talented and creative writers and content designers who understand corporate communications to the tee. They are doing some fabulous work for our internal magazine and other HR communication initiatives."
Manager, Corporate Learning and OD
"It was a pleasure working with LexiConn for the content requirements for our new website. They could understand our new business model quickly. They are efficient and prompt. Highly recommended."
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Godrej Interio U & Us
"I have known LexiConn since they were a startup. It is a team of versatile professionals that speak our language. We engage them regularly."
DGM – Head Channel Strategy & Sales Training
Ambuja Cements Ltd.
"LexiConn knows their business well. We work with them for our quarterly newsletter because they are resourceful and creative and bring innovative communication ideas to the table."
J K Helene Curtis Ltd.
"Khamir is a thorough professional and a great person to be with. On work assignments, he does not come up with random solutions rather spends time understanding the category and business which reflects in his writing. Most importantly the team that he has built at LexiConn is exceptional and they are equally passionate and superlative."