Your Products and Services in Action
Most business transactions begin with some form of consultancy, where the buyer shares the requirements and the seller analyses the most suitable product or service for that requirement.
However, if your business has created unconventional and highly customized products and services for specific client requirements, a case study is the most comprehensive mode to share the work done and the benefits accrued. Its three-pronged format (problem, solution, and success), evokes an emotional response while effortlessly increasing your reader’s faith in your brand.
Marketing Tip: Actions speak louder than words. Use case studies to highlight problems/challenges faced by your client, and describe how your products/services solved the same.
What is a Case Study?
A case study is an official record of how your product or service resolved a challenged faced by your customer. It also carries an honest account of a customer’s experience, his problems, and how your company’s involvement put things into place.
The essence of a good case study lies in effortlessly capturing the journey of the customer, such that the other readers (prospects) identify with the problem, and appreciate the solution provided.
Why write Case Studies?
Your clients like to understand exactly how your product or service would benefit them. They expect both information and guidance. A case study addresses a central problem/challenge faced by your client, and illustrates the solution your company offered to meet the requirements. It helps build trust, context, relevance, and credibility with the audience.
Case studies provide ideas and information about various business styles and their outcomes. They can be used as reference materials for developing strategies and approaches.
Marketing Tip: A case study allows you to highlight and demonstrate your solutions to complex and non-standard problems. Supplement your product and service features with case studies.
How to Write a Case Study
An effective case study is informative, technically correct, and crisp. Give it a humane touch by getting the reader to know your customer and his goals. Introduce the obstacles faced, followed by the intervention received from your company.
Unless the situation demands otherwise, a case study should be written in the following format
- A brief about the client and its goals
- Challenges Faced
- Solution Offered
One may or may not disclose the client’s identity, as the objective of a case study is only to highlight the efficacy of your product/service in meeting complex or non-standard demands.
Types of Case Studies
Based on the source of information, case studies can be
- Factual Case Studies
These case studies are based on actual business transactions. They represent real business approaches and results achieved. These could also carry client testimonials or quotes.
- Hypothetical Case Studies
Sometimes case studies need to be written to describe how the use of innovative products and services can help solve existing problems. In such cases, fictitious scenarios and problem statements can be used to demonstrate the effectiveness of your offering.
Case Studies Help Search Engine Optimization
In the traditional sense, the goal of writing a case study is to prove the applicability of your products and services for solving complex business challenges. However, an online case study also serves an additional purpose – that of on-page search engine optimization.
A case study presented in an HTML format on your website or blog can use all the relevant keywords for SEO!
Hence, along with demonstrating the effectiveness of your products and services, a case study can also aid your online marketing initiatives by leading traffic to your website!
Explore various publishing formats for your case study. Repurpose your case study and present it through videos, podcasts, or even infographics. This will increase the chances of your case study being shared on different platforms.
Depending on the nature of your business and your target audience, we can select an appropriate tone, voice, and writing style for your case studies. Our business writers have written tens of such case studies that have helped organizations highlight their services and win clients.
Contact Us to share your requirements. We can work together to create insightful case studies.