Content Writing: How to Write and Order Different Types of Content

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Thought Leadership Content

In today's competitive business world, companies spend a lot of money developing strong B2B content marketing strategies, as content marketing has continuously shown to be incredibly successful in this difficult environment. The relevance of content marketing stems from the fact that it cares for your audience, answers their questions, and builds their trust. It goes above and beyond traditional marketing.

The core element of this strategy is content writing. Only great content writing aligned with apt content marketing can result in better lead generation, more conversions, and, eventually, more revenues. To cultivate a sincere relationship with your customers, use content marketing.

In this blog, we’ll take a look at the different types of content writing formats that you can use to create a strong brand presence.

Different Types of Content Formats

1. Written Content

a. Blog Posts

Blog posts are essential in content creation and aid in boosting website traffic. They are crafted for engagement and the target audience because they create a direct connection through a casual, conversational style.

Blogs are a great way to share content with your target audience and build brand recognition. Finding out what your audience needs and providing them with exactly what they need will get you started.

Here are some questions you can ask yourself when drafting your blog:

  • Who am I targeting with this blog?- Be specific about your target audience. Don’t be afraid to pinpoint. This is the most crucial step when writing your blog post. Are you writing for businesses or customers? Are you targeting CEOs and management-level individuals or laymen? Be specific.

  • What's the end goal of the blog?- Are you on a mission to enlighten your audience about your product? Launching a fresh line? Or perhaps unveiling why your approach is the crème de la crème?

  • What action do I want my audience to take?- Your blog’s CTA should guide your readers to take the next strategic steps after reading your blog. Ensure to capitalize on their current interest in the topic by transitioning them along the sales funnel

  • Encourage them to visit a dedicated landing page where valuable resources, such as downloadable ebooks, videos, whitepapers, or practical tip sheets are available. Optimize your blog page with additional elements to steer readers toward their next logical actions. In doing so, you enhance their engagement and give them the tools necessary to delve deeper into the subject matter.

b. Articles

An article is an informative piece crafted to furnish evidence supporting a particular claim—perhaps made by your service or product. These well-researched compositions follow a logical structure, leaning towards deductive reasoning. They start with a premise and systematically lead to a reasoned conclusion.

Many confuse blog posts with articles. However, it's important to understand how they are different:

Blog Post

Blog posts have an informal and conversational tone.

Articles are formal and professional, often offering detailed information and evidence

Most of the time, the articles are published in established media outlets, professional publications, and academic journals.

Personal or corporate blogs are typically self-published, and the author has more freedom over the content and timing of the posts.

Blogs offer greater flexibility and direct engagement with audiences

Articles in external publications like newspapers and magazines show established credibility and broader reach.

c. Whitepapers

A white paper is a powerhouse document encapsulating thorough information on a specific topic, prepared to address challenges and provide robust solutions. It is delivered clearly and concisely and is a reliable source of valuable information. It deciphers intricate business problems while simultaneously elevating your brand's credibility. However, if you’re wondering why you might need a whitepaper alongside blog posts, articles, or ebooks?

Here's the lowdown:

  • Whitepapers allow businesses to showcase expertise in their industry, establishing credibility and trust among potential customers.

  • By providing valuable insights and solutions to industry challenges, whitepapers attract leads interested in the company's products or services.

  • Whitepapers serve as educational resources, helping businesses educate their audience about complex topics or emerging trends relevant to their industry.

  • Whitepapers equip sales teams with valuable collateral to demonstrate the company's knowledge and value proposition, facilitating more informed conversations with prospects and ultimately driving conversions.

d. Ebooks

In marketing, ebooks present a golden opportunity for your businesses to offer valuable insights to readers. The primary advantage of incorporating an ebook into your content marketing strategy is solidifying your online reputation. To be recognized as an industry leader and a trusted expert, you must solve readers' problems.

Moreover, an ebook carries perceived value. This means the readers are willing to share their contact information and grant permission for further marketing efforts. This exchange provides instant gratification as readers gain immediate access to a downloadable product. With ebooks, you can include hyperlinks to your blogs and website to make your reach more accessible and interactive. Many large businesses have ebooks as a part of their content marketing strategy.

e. Email Newsletters

Email newsletters are one of the must-haves in your digital marketing toolkit. They offer a personalized and direct way to connect with prospects and customers. They are one of the most prominent marketing strategies that can significantly boost business growth.

Email newsletters deliver valuable content and relevant promotions directly to customers' inboxes, creating a unique opportunity for education and entertainment rather than a hard sales pitch. An email newsletter should be a friendly update, not another pushy sales tactic.

When your business sends personalized updates, it adds value to your subscribers' lives and cultivates trust. By establishing your brand as a thought leader, you will position your business at the top of the mind of potential customers.

Here are a few tips to keep in mind when drafting your email newsletter next time:

  • Approach each newsletter to provide value immediately. Refrain from bombarding subscribers with emails for the sake of it.

  • Keep subscribers connected, engaged, and informed about the latest developments in your business or industry with a clear and concise copy.

  • Personalize your newsletters by incorporating content as per the customer’s taste. Consider their interests also and don't make it all about the brand.

f. User Guides/Manuals

User guides/manuals are another important asset in content marketing strategies for technical communication. They play a crucial role for customers trying to grasp products and processes, and sometimes, they're a legal must for selling products. Your customers often turn to the manual before contacting support, potentially saving you money. Here are the different types of user manuals:

  • Instruction Manual

  • Training Manual

  • Operation Manual

  • Standard Operating Procedures (SOPs) Manual

Creating a top-notch user manual is key to providing an excellent customer experience. It's a guide that helps customers use a product or service, offering solutions, highlighting features, and maximizing the value of their purchase. Planning, clarity, and focusing on the user's needs are important to writing content effective user manual content.

g. Press Releases

With the growing use of social and digital media platforms and highly advanced PR analytics for campaign optimization, the press release may seem like an old-fashioned method of reaching media. But such a dismissal would be incorrect. Press releases are essential for establishing and maintaining contact with the media. In addition to boosting client interaction, they gain from social media's widespread use and online news distributors' wide distribution.

You can benefit from increased visibility in search results by creating and distributing well-designed press releases that draw in current and new customers. Consequently, this results in direct interaction and amplification across multiple social media platforms. Press releases offer a special chance to contact audiences you may have yet to consider, enabling you to reach previously untapped markets.

2. Visual Content

a. Infographics

Are infographics being used to their full potential in your content strategy? If not, you may be passing up worthwhile chances in digital marketing. Although verbal communication works well for information transfer, infographics can help you develop a visual tale and increase retention.

Infographics provide an eye-catching and captivating method for condensing and displaying facts, increasing the persuasiveness of information for your viewers. Infographics are more than just visually appealing; the work that goes into making them is frequently rewarded with shares and reposts, which makes them shareable assets. Check out the example below:


Boost your company's visibility by ensuring all of your content—including the images—offers readers relevant and helpful information. To reach as many people as possible, make visually appealing infographics pertinent to your audience, adhere to your brand rules, break down complex concepts into easily understood language, and—above all—tell an engaging tale that people want to share.

b. Memes and GIFs

Animated GIFs and memes have become increasingly popular in business marketing, especially since they can now be used on Twitter and other sites. They provide a creative way for up-and-coming firms to get attention because they are more shareable and stand out than traditional photographs.

Example: See how cleverly this travel agency has utilized Memes in their marketing:


These animation tools work incredibly well when aiming to reach Millennials or a tech-savvy audience. Still, more is required for them to be successful than just displaying your merchandise. Rather, they should be crafted to be captivating and amusing, adding fun or excitement to the brand story. GIFs and memes must reflect the current social context to be relevant and resonate with your audience when shared on social media. They are clever, captivating instruments to draw attention and establish a rapport with clients and locals.

c. Presentations

Success in the competitive world of business depends on efficient communication. Presentations are crucial for communicating ideas for business plan outlines, investment pitches, or sales pitches. Through the use of compelling language, storytelling, and visual elements, they provide a singular platform for engaging and enthralling audiences.

Establishing rapport, sparking curiosity, and influencing judgment depends on one's capacity for captivating. Presentations are essential for effectively and succinctly communicating corporate concepts, facts, and plans because they reduce complex material into manageable chunks. Ideas are made simpler and more approachable for stakeholders through engaging tales and well-organized slides. Presentations can influence desired behaviors for your company and leave a lasting impression.

d. Social Media Posts

Social media is a great tool for businesses because it provides a platform to interact with customers, get their input, and build brand loyalty. It provides a platform for mobile applications, giveaways, and advertising. For instance, check out the following post about Myntra’s contest:


It has great benefits like the following:

  • We are building a strong brand presence, monitoring competitors, recruiting qualified teams via platforms like LinkedIn, monitoring competitors, and attracting and retaining customers.

  • It helps expand:

    • Market reach globally

    • Conduct cost-effective market research

    • Boost revenue through advertising and customer networks

    • Develop a strong brand presence

e. Stories

Stories are not a novel idea on social media, but many businesses have to venture into this field because they believe their shelf life is limited. However, stories' transient nature encourages flexibility and originality in content distribution, which makes them an invaluable asset to any social media plan.

Instagram, Facebook, and Snapchat stories are limited to 24 hours, encouraging users to return frequently to see new content from their favorite companies. Accept this trend by saving carefully chosen content for your primary timeline and adding more lighthearted and informal content to your tales.

The brief, behind-the-scenes peeks that stories offer establish a bond with customers who value personally learning more about your company.

f. Reviews and Testimonials

Establishing confidence in your services, products, and company is greatly aided by reviews and testimonials. Customers use this information to determine a product's worth and effectiveness during buying. Real user-posted online evaluations on other websites are regarded as trustworthy information sources. Online reviews considerably influence consumers' purchasing decisions. In fact, 49% of consumers believe them just as much as personal recommendations.

g. Quizzes, Polls, and Surveys

It's critical for businesses to be creative in the cluttered digital industry. Using polls, surveys, and other interactive material has grown in popularity. Among these, straightforward yet powerful polls and surveys provide a variety of ways to become involved.

Utilize surveys to get feedback on goods or services and collect data pertinent to the industry. You may then use this data to create original content that establishes your business authority.

Final Words

Content writing and content marketing are important for successful online business marketing. Use this guide to choose the best types of content writing formats for your business and establish a sought-after brand presence.

Visit to create high-quality engaging content for your business and witness digital growth.

We also offer a free a 30-minute content consultation session to help with your content strategy. Book your slot today today!

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