Social Media Strategy: Master the Art of Digital Engagement for Your Business

Social Media – An Indispensable Marketing Tool

As of July 2024, Facebook has 3 million monthly users. The rise and rise of social media have made it an indispensable tool in every marketer’s arsenal. Gone are the days when advertising was a mere carpet bombing exercise, and the guys with the deepest pockets won. Media buying today has a completely new definition. Geography is now history, and contextual advertising, customized messaging, and event-based communication are the norm.

These numbers are enough to suggest that most businesses should explore what social media can do for them. However, let’s face it: nobody logs on to social media channels to buy something. We go there for reading, sharing, and learning.

No matter how creative, users are smart enough to identify sponsored content from trending, and advertisements from information. Your efforts might not yield the desired results if you simply create profile pages, link them to your website and email footers, and then wait to get lucky.

This is where a sound social media strategy outlines how you can leverage these platforms to achieve your goals. It defines your company’s intent, outlines its objectives, and sets the target outcomes.

The Need For A Social Media Strategy

Whether you are trying to build traffic for your website, get more exposure for your brand, connect with your customers, or attract talent, it is imperative to have a comprehensive social media strategy weaved into the overall content strategy.

Some of the key reasons you cannot avoid social media are:

• Time Spent on Social Media is Increasing: Time spent on social media is increasing each year. Global statistics reveal that in 2016, users spent an average of 118 minutes per day on social media (up from 109 minutes in 2015). Faster handsets, deeper mobile connectivity, engaging content, and cheaper data plans will only take this number higher.

  

• Purchasing Decisions Influenced by Social Media: In the earlier era of social media, the focus was on engagement; the current era belongs to personalization. PwC’s Total Retail Survey 2016 interviewed 23,000 shoppers in 25 countries, finding that 45% of the respondent’s shopping behavior is influenced by reading reviews, comments, and feedback on social media.



• Boost Web Traffic and Generate Leads: Generating traffic and getting leads is considered the topmost marketing challenge. Social media platforms have the traffic, and your website needs it desperately. Hence, your strategy should be to implement ways to get some of this traffic onto your website.

• Protect Online Reputation: Online reputation means a lot today. A well-defined and planned social approach will help you counter negativity, identify shortcomings, learn from your mistakes, and build stronger ties.

Key Elements Of Social Media Strategy

• Create Meaningful and Targeted Content: Developing strategy and setting mandates is great; however, executing the same is not easy. Creating relevant, consistent, and highly-targeted social media content requires a clear understanding of the brand, its offerings, positioning, and overall company philosophy.

• Insights on User Behavior: Learn how your target customers engage with platforms like Facebook, Twitter, YouTube, Instagram, LinkedIn, and Google Plus. Use these insights to build content strategies that are more likely to strike a chord.

• Use Relevant Social Media Channels: With so many social media platforms, the choice can be overwhelming. It is important to use the right channel, at the right time, for the right purpose.

• Keep Learning: Social media is constantly evolving. Keep a tab on developments, cut out the noise, and implement what is useful to your brand. An outsourced social media agency can help you get there.

Our Approach

At LexiConn, we firmly believe in a holistic, goal-driven, concentrated, and measured approach. Our content-first legacy places us in a vantage position to understand your business well. This allows us to create highly relevant, engaging, and appropriate social media strategies.

Our social media team works in close coordination with content writers, copywriters, and graphic designers to create highly targeted posts and social media plug-ins. We also have access to a huge library of images, design templates, and icons to create stunning infographics, videos, and visual content for your brand.

Here’s how we approach your social media strategy:

Final Words

As an organization that was established even before the term ‘Content Marketing’ was coined, it’s safe to say that we understand all things content. Our experienced Content Architects can create unique strategies for your business goals. We can hand-hold you through the entire process, punctuating it with useful insights from the thousands of projects we have executed over the years.

Visit us www.lexiconn.in or drop us a line at content@lexiconn.in.

LexiConn also offers a free 30-minute content consultation session to help you with your content strategy.

With proven research and editorial skills, our social media strategy has the potential to take your business to the next level. Talk to us; let’s go social!