Bridging the Gap: How Content Localization Can Transform Indian BFSI Sector

LexiConn is proud to announce that we will be a key sponsor and content partner for the NBFC Summit. As we prepare to embark on this significant journey, it's the perfect time to shed light on a topic that resonates deeply with us: The Art of Content Localization in the Indian BFSI Sector.

In today's dynamic world, where communication knows no boundaries, our role as a sponsor and content partner underscores our commitment to helping BFSI companies thrive in a diverse and multilingual landscape.

With a multitude of languages, cultures, and regional nuances, connecting with a diverse customer base in India presents a unique challenge. But challenges also bring opportunities, and this is where content localization steps in as the bridge between linguistic diversity and successful engagement.

Understanding the Landscape

The Indian BFSI sector is thriving, with a myriad of products and services catering to a vast and diverse population. However, one size doesn't fit all in this landscape. Language preferences, cultural and regional variations can significantly impact how your message resonates with your audience.

Challenges in Content Localization

Content localization isn't just about translating content from one language to another. It's about adapting your message, tone, and even visual elements to align with the preferences of your target audience. In the BFSI sector, this is particularly crucial when conveying complex financial concepts or regulatory information.

Our Success Story

To illustrate the power of content localization, let's take a look at our success with a client, a fast-growing Over-The-Top (OTT) platform in India.

The client engaged LexiConn to create metadata for their extensive library of multilingual content. This content ranged from movies and TV shows to lifestyle programs and news channels.

The client's diverse content library reflected the linguistic and cultural diversity of India, making content localization a necessity.

LexiConn's approach included on-boarding writers from different regions to ensure that synopses, keywords, character names, and other metadata elements were culturally relevant and resonated with the target audience.

Benefits and Outcomes

The collaboration between the client and LexiConn resulted in over 64,000 hours of content across four languages, reaching audiences across India.

The localized metadata enabled the client to offer personalized recommendations, targeted advertising, and product placement, ultimately enhancing user engagement and generating new revenue streams.


This case study is a testament to the power of content localization. For Indian BFSI companies, this serves as a valuable lesson in how tailoring your content to regional and linguistic preferences can lead to greater success.

In a diverse nation like India, where every region has its own unique language and culture, localization isn't just an option; it's a necessity for building trust and connecting with your audience.

Our Commitment to You:

Based on our extensive experience in content localization, LexiConn is your one-stop solution for all your content localization needs.

With our deep expertise in the financial sector, we can assist you in crafting content that speaks to diverse audiences in various languages, helping you navigate the complexities of the Indian BFSI landscape with confidence.

We offer tailored solutions to help you effectively communicate with your audience, regardless of language or cultural differences.

Our team of experienced writers and content experts specializes in adapting your content for regional audiences, ensuring that your messages resonate and connect with your target market. LexiConn possesses the expertise required to deliver content that not only bridges language and cultural gaps but also aids in establishing trust and credibility within the Indian BFSI sector.

Unlock the potential of content localization for your BFSI company and watch your engagement and growth soar. Reach out to us at to learn more about how we can help.

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