OverviewA joint venture between Bajaj Finserv Limited and Allianz SE, Bajaj Allianz General Insurance Company Ltd is one of India’s leading general insurers. Its wide range of products, including home insurance, motor insurance, health insurance, travel insurance, cyber insurance, commercial insurance, marine insurance, and personal accident cover, caters to the diverse needs of individuals and corporates.
Known for its prompt customer service and claim settlement, the company has received iAAA rating from ICRA for 11 consecutive years, a testament to its strong financial position. For FY 2020, the company’s gross written premium (GWP) registered a growth of 15.6% as against market growth of 11.7%.
Work DoneAs an exclusive digital content partner of Bajaj Allianz General Insurance, LexiConn was involved in the strategic revamping of the company’s web content to a more customer-friendly tone, giving a sense of belonging.
Once accomplished, the next job was to write blogs for the company’s new brand identity ‘Caringly Yours’, launched in February 2019. A platform that goes beyond policies, premiums, and claims, its focus is to provide solutions for day-to-day worries related to automobiles, health and wellness, travel, home maintenance, and mobile and apps, among others.
Our commitment to ‘Caringly Yours’ involves writing 15 blogs each month. We also suggest relevant topics based on common issues and themes in a particular month.