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K. J. Somaiya - Institute of Management Studies & Research offers full-time and part-time courses in management education. The aim was to have LexiConn create an informative brochure on a 10-month course in HR management.

Work Done

The management institute was looking to market their 10-month program and LexiConn stepped in to bridge the gap. Apart from drafting the brochure content, we managed the creative elements that would be included in the same. LexiConn customised the content to align with working professionals, who were the institute’s target group.

It had to reach out to professionals with at least 5 years of work experience, who were also keen on acquiring a higher qualification. We focused on including features that were unique to the program while retaining a warm and friendly tone.

LexiConn overcame the challenge of preparing the brochure in the fastest possible time without compromising on quality. The brochure was created in a way that highlighted the key benefits of the program and the lineage of the Institute.

Content Solution

Direct Marketing

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