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The Electronics Mega Store  

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Croma (Infiniti Retail) is a leading brick and mortar and e-commerce company in India. The portal offers a wide range of consumer electronics, home appliances, accessories, whitegoods, gaming consoles, software and more. The company engaged LexiConn for various cataloging and content development requirements. LexiConn has been associated with Croma since 2013.

Work Done

Croma (Infiniti Retail) operates in a fast-paced online retail space where time is the essence. The company wanted a highly-resourceful content partner who could work in real-time for developing on-demand content for its SKUs and other marketing collateral. LexiConn rose to the occasion.

We had set up a dedicated team of technical content writers, editors, and QC experts, supported by an image editing team. We closely worked with the client to maintain the website and deliver more than 200 SKUs every month. An eye for detail, love for electronics and an ability to work under stiff deadlines is what has led us to success.

Riding on the success of the cataloging services, LexiConn has been assigned to write blogs, buying guides, SEO landing pages and more.

Content Solution

Blog Marketing , Product Description , SEO Strategy , Proofreading

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