Indigo Consulting is one of the key Leo Burnett companies operating in India. It is a digital first company that works in various domains like strategy, design, usability, website building, digital marketing as well as analytics. The company was working for various websites for leading life insurance providers in India and was looking for experts who could write B2B as well as B2C content with thorough understanding of life insurance as a domain.
Indigo Consulting reached out LexiConn for these projects. We partnered with them to create highly targeted, specific, simplified and exhaustive content for couple of websites.
LexiConn’s team worked very closely with the design and UIA team at the client's end to work seamlessly across many page layouts and web pages. Our task also included meeting the client and collating first hand information about the tone and the various life insurance products.
During the course of the project we covered various products such as term insurance, whole life plans, endowment plans as well as group insurance products, etc. The entire project was delivered under strict timelines and quality guidelines. It was a great experience working with the Indigo consulting team.
Web Content Creation , SEO Strategy