ITM Group of institutions
The institute offers post-graduate, undergraduate, MBA courses, and online courses. To better market itself as a brand, ITM Group of Institutions joined hands with LexiConn to help in its website content development.
Education & E-learning
LexiConn gathered its team to offer effective solutions to combat the challenges faced by the client. Since the issue was the lack of crisp, concise, and engaging website content, our team started at the root of the problem. Writers were put to the task of collating the content and creating homogeneity in the format. The team drafted a style guide, which helped everyone master the right tone for varying page levels. For instance, the category for institutes had a specific style guide and so did the segment for courses.
The result was precise content that reached out to the specific target group. Our team also worked closely with the marketing team to embed the right keywords to increase the website’s visibility. We worked on more than 150 pages and managed to complete the project in the set time span.
The efforts paid off and ITM managed to improve its SEO rankings and offer quality content to its readers.
Web Content Writing