Leading company of trading and processing of diamonds
Sanghvi & Sons is a leading company engaged in trading and processing loose diamonds. They wanted to create newsletter for their subscribers. LexiConn was assigned to handle this project.
Lifestyle & Fashion
Sanghvi & Sons specifically wanted an A4 size four-page newsletter that would carry the information and knowledge about the various developments in the field of diamonds along with the various deals that their company wanted to offer on loose diamonds.
LexiConn immediately set up a team of writers. We started by creating the layout of the newsletter and then interviewing the company to understand their perspective in the space. The key challenge our writers faced was to understand the intricacy of the diamonds specifically the 4Cs (Cut, Clarity, Colour and Carat weight). Our writers also had to follow the rough diamond domain globally and scout for stories that would be applicable for the monthly newsletter.
With the success of the newsletter, it helped the client to gain an excellent amount of visibility and market and improve the sales of their products.
Newsletters , Visual Content