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A Trusted Jewellery Brand  

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Overview


Malabar Gold and Diamonds was founded in 1993 by a team of entrepreneurs that was led by the visionary genius Mr. M P Ahammed. They associated with LexiConn for web content creation.

Work Done


Currently the fifth best jewellery retailer, Malabar Gold and Diamonds launches interesting and unique jewellery collections. LexiConn was approached to write blogs for their site.

LexiConn immediately positioned a set of writers to manage the project hands-on. We conducted meetings with the subject matter experts to understand today’s audience and created a style guide for the direction of writing. After the approval, of the style guide, our job was to suggest some relevant topics for their blog. Our team managed to deliver 20 blog posts (of about 500 words each) every month.

Passion and dedication for writing, we were assigned to create the banner content, promotional SMS, sliders, and presentations. It was mission accomplished with the LexiConn team effortlessly managing the task and delivering both in terms of quality and readership value.

Content Solution


Web Content Creation , Direct Marketing

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