Management Studies Institute
The client is a leading institute offering management studies in the country. LexiConn was brought onboard to create a diverse range of content including blogs, newsletters, and articles for the institute's website.
Education & E-learning
LexiConn helped the client build its brand presence through newsletters, articles, and blogs. We began by creating a strategy, suggesting inputs, and working in tandem with the online digital marketing managers at the client’s end. This helped us design a content calendar for them. We also covered various events conducted at the Institute. Writers from LexiConn would attend the event, interview speakers, and click photographs. Thereafter, this information would be collated and stories were developed, which further fortified the brand’s content strategy for the website. The SEO and keyword aspects were also managed by the LexiConn team. Our assistance with the content helped strengthen the client’s digital presence.
Web Content Writing , Blog Marketing , Newsletters