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Overview


Orange Board Media is based in Ontario, Canada. It provides various marketing solutions, especially for non-traditional advertising which includes billboards, hangar ads, inflatable and walking billboards. They also provide other marketing services like sampling etc. We have done various things for Orange Board Media, including B2B content.

As a startup, they were looking to create market for their offerings. They got in touch with LexiConn for their content requirements. They started with web content for their website, called orangeboardmedia.ca.

Work Done


LexiConn worked closely with the founder of the company for their first and key product offerings which were advertisements on hangers. We created web content for that in addition to direct marketing material(emailers). We also created company profiles and a video script. This was the first video script that LexiConn worked on, which was very successful. The company saw great results, along with a lot of enquiry and enthusiasm about the kind of solutions offered by them.

This project was fairly new for LexiConn, which required us to understand consumer behavior and direct marketing. The writers at LexiConn leveraged their deep domain understanding of marketing and consumer behavior to create the kind of content that was desired by the client, as it was highly engaging B2B content.

Content Solution


Web Content Writing , Direct Marketing

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