OverviewPoonawalla Finance Private Limited is one of India’s leading non-banking financial companies (NBFCs) headquartered in Pune. A part of the USD 12 billion Cyrus Poonawalla Group, it offers a range of unsecured loans including personal, professional and business.
The loans are disbursed at a competitive rate of interest and on easy terms and conditions customised to the borrowers’ need.
Work DoneAs their digital a content partner, LexiConn’s mandate was two-fold. Start with the static content (one-time activity) and then move to the topical and dynamic topics (ongoing activity).
Accordingly, we started by revamping the company's web content to attain the required positioning and product information, and then moved on to supporting their off-page SEO strategy by creating long-form, keyword-rich thought leadership articles.