OverviewUnified Security System (USS) is a Kenya-based, leading provider of integrated electronic security systems. With the latest technology in home and business security systems, USS ensures complete customer satisfaction by providing tailored and sustainable solutions – right from installation to after-sales service and maintenance.
Work DoneUnified Security System (USS) approached LexiConn for their digital content requirements. Our mandate was to build traffic using search engine optimized blogs highlighting their products.
Additionally, in 2020, they required brochure content for specific COVID-19 related products. The ask was to showcase the key features and benefits and the ease of usage, enabling users to follow safety protocols.
Since the product category warranted a B2B content writer, a team led by a Senior Content Associate was assigned to the project. They worked remotely with the USS team to understand the product features, its unique construction, and the benefits it offered the users.
To develop the digital presence, we created a dynamic content calendar with carefully planned content buckets covering various aspects of the product and leaving room for covering trending topics and weaving in the brand story. This ensured that the USS team was able to post the latest and relevant content regularly.