OverviewWeb International Services (WIS) Ltd. is a Malta-based affiliate marketing company working in the iGaming and financial services sector.
With 400+ reliable partnerships and over 150,000 monthly website visitors, the company prioritizes content quality and is known for generating high-quality, quantifiable leads for its clientele that includes leading esports and sportsbook management companies.
Work DoneWIS required data-backed, keyword-rich articles for their multiple websites. Their platforms cater to German and English-speaking audiences and cover conventional sports, such as cricket and football, as well as the fast-developing and dynamic field of esports.
The engagement started with a pilot project and was gradually scaled up into an ongoing association. Our role was to deliver well-researched content covering sports-relevant and trending topics that would resonate with their audience across the globe.
In order to meet the requirements, we set-up an internal team of Content Associates and Editors with expertise in advanced SEO techniques like Skyscraper (to get high-quality links) and the subject matter knowledge to undertake in-depth topic research.
We developed a set of best practices and SOPs to create content with accurate technical data and fact-checked claims supported by credible information sources. We put in place comprehensive quality standards to meet the client's search engine performance expectations to win within the hyper-competitive affiliate marketing world.
We have an ongoing engagement with WIS and continue to deliver highly technical articles meant to pique the interests of evolved audiences who appreciate informative articles that were written in a lucid manner.