OverviewYASH Technologies is a global IT consulting partner and a service provider, well-regarded for its customer-centricity, agility and ingenuity. For over 25 years, the company has been instrumental in driving digital landscape transformation for its clients across industry verticals, including those belonging to the elite Fortune 500 cluster.
YASH has been awarded multiple recognitions by leading industry analysts such as Gartner, Forrester and Nelson Hall. Also, the company maintains strategic business relationships with industry leaders like SAP, Microsoft, Oracle, IBM, CITRIX, Tableau, CISCO, Salesforce, etc., establishing technology-specific Centres of Excellence (CoEs).
Today YASH and its subsidiaries maintain a diverse portfolio that covers areas like Enterprise Application Management, Robotic Process Automation, Cloud Services, Data Analytics, Social Media Interventions and Mobility Services. It supports both onsite and offshore engagement models for the last-mile projection of technical acumen across geographies and time-zones.
Work DoneAs an IT services vendor with a global presence, YASH Technologies was looking for a reliable and experienced content partner possessing the required skill sets to convert its business wins into engaging case studies. However, the scope was later expanded to cover IT services brochures, marketing campaign inputs, social media posts and content for the main business website of YASH Technologies.
LexiConn brought its unmatched technical content development acumen into play, committing a team of senior content architects and writers well-versed in the IT business landscape. For managing a broad-based engagement like YASH that calls for multiple content development skills and varying levels of priorities, an inclusive project governance mechanism was set in place. It involved several POCs from the client-side and their LexiConn counterparts to assure high orderability and transparency of the deliverables.
As the exclusive content partner of YASH Technologies, LexiConn is tasked with capturing the peerless capabilities of the company’s service line that has been developed over two decades of market exposure and portray it as a tool for maximizing enterprise value for businesses across all segments. Apart from a comprehensive understanding of the various enterprise products and services, the engagement hinges on our deep insights into YASH’s key differentiators and unique value propositions. LexiConn is committed to bringing its content dominance in accentuating the use cases where YASH Technologies, as a right-sized IT services provider, can drive tangible outcomes for its customers by solving real-world business problems.
Currently, LexiConn continues its successful association with YASH Technologies. Over time, the work scope has expanded dramatically to cover various divisions of YASH like C5MI and Soltius. As the client’s portfolio expands to incorporate new products and service offering, LexiConn is purpose-driven to generate maximum traction for them from the content marketing perspective.