The client is a four decade old large-scale commercial printing company that specializes in printing customized calendars. They manufacture over 100 distinct calendar themes across layouts and sizes and their target market is large corporates and institutes in India and overseas.
In order to reach out to their target audience, the client decided to make a search engine optimized website with a detailed sitemap, with provisions for a separate HTML page for each calendar design. The website also had other standard pages like About Us, Offset Printing, FAQs, Trade Inquires and even a shopping cart – all of these were also to be optimized for search engines.
Since the business has a seasonal (November to January) demand, it was imperative that the website should go LIVE in August, so that there was ample time (ideally three months) for the search engines to index the pages.
The project was commissioned in July and our target was to complete the content for 115+ page website in less than 20 days. The critical tasks were divided into four stages:
- Stage 1: Researching page-wise keywords and brainstorming content ideas for 107 unique calendar themes
- Stage 2: Writing keyword rich content for all pages
- Stage 3: Creating META tags and ALT tags for all pages and images respectively
- Stage 4: Editing and Proofreading and Delivery
SEO based Web Content
Creating unique content ideas for the 100+ calendar themes presented a significant creative challenge. The team worked relentlessly to deliver approximate 100-words of keyword-rich product descriptions for every calendar. Moreover, the selected keywords were also improvised upon for writing meaningful meta titles, meta descriptions and meta keywords. The team also extrapolated these keywords and created more opportunities for improving on-page SEO.
The same process was replicated for other non-product pages and navigation aids too.
Under the guidance of an experienced team leader, a team of creative content writers executed the various stages of the project smoothly and the website went LIVE within the designated timeframe.
In the targeted months, the website received excellent organic traffic with a very low bounce rate (single-page visits) – suggesting that it had indeed been optimized for the right set of keywords at the right density. Favorable Google Analytics readings indicated that the visitors appreciated the content and the design. The number of inquiries through the website increased, leading to higher conversions and sales.