Helming one of India's leading content agency is no easy task, but someone's got to do it Read about our director Khamir Purohit's journey in the world of conte

Content Tip 365: If you want success in your marketing, get online and provide the type of information your customers are looking for Solve problems, offer solu

Content Tip 364: A sure-shot way to achieve success with content marketing is demonstrating how you've helped others in their shoes Write case studies, and seek

Content Tip 363: Talk to your audience Share your success stories and achievements You never know who might be searching for the specific assistance/ products/

Content Tip 362: Get your product (sales and marketing) experts to share success and failure stories Create blogs, articles and podcasts from these stories Use

Content Tip 361: Craft personalised replies to customer queries and feedback rather than relying on automated responses This eliminates the risk of making state

Content Tip 360: Do not fall into the trap of trying to create content for the sole purpose of going viral Focus instead on content that adds value and is helpf

Content Tip 359: A content piece goes through several phases from the ideating and creating to the designing and publishing stages It is important to maintain o

Content Tip 358: An important aspect of a content writer’s role is the ability to do research, sift past irrelevant and outdated information and combine ideas

Content Tip 357: Delve into the nuances of your target persona’s character, challenges he/she faces and preferences Placing him/her in imaginary scenarios and

Content Tip 356: It is important to review the feedback your content marketing efforts receive and use it to better your strategy Regularly go through the comme

Content Tip 355: Take the time to craft the perfect subject line for your emailers Remember that overly promotional terms like ‘sale’, ‘discount’ etc mi